| Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects C Lu Wang, Z Xiong Chen Journal of consumer Marketing 21 (6), 391-400, 2004 | 715 | 2004 |
| Online Shopper Behavior: Influences of Online Shopping Decision C Katawetawaraks, CL Wang Asian Journal of Busines Research 1 (2), 66-74., 2012 | 620 | 2012 |
| Guanxi vs. relationship marketing: Exploring underlying differences CL Wang Industrial Marketing Management 36 (1), 81-86, 2007 | 581 | 2007 |
| Country image, product image and consumer purchase intention: Evidence from an emerging economy CL Wang, D Li, BR Barnes, J Ahn International Business Review 21 (6), 1041-1051, 2012 | 500 | 2012 |
| An Investigation of Decision-Making Styles of Consumers in China, ASY Hiu, NM Siu, CCL Wang, MK Ludwig Journal of Consumer Affairs 35 (2), 326-345, 2001 | 340 | 2001 |
| The impact of affect on service quality and satisfaction: the moderation of service contexts Y Jiang, C Lu Wang Journal of Services Marketing 20 (4), 211-218, 2006 | 316 | 2006 |
| The measurement of guanxi: Introducing the GRX scale DA Yen, BR Barnes, CL Wang Industrial Marketing Management 40 (1), 97-108, 2011 | 302 | 2011 |
| Consumer decision‐making styles on domestic and imported brand clothing CL Wang, NYM Siu, ASY Hui European journal of marketing 38 (1/2), 239-252, 2004 | 288 | 2004 |
| New frontiers and future directions in interactive marketing: inaugural Editorial CL Wang Journal of Research in Interactive Marketing 15 (1), 1-9, 2021 | 264 | 2021 |
| Subscription to fee-based online services: What makes consumer pay for online content? CL Wang, Y Zhang, LR Ye, DD Nguyen Journal of electronic commerce research 6 (4), 304, 2005 | 253 | 2005 |
| Alternative modes of self-construal: Dimensions of connectedness–separateness and advertising appeals to the cultural and gender-specific self CL Wang, T Bristol, JC Mowen, G Chakraborty Journal of Consumer Psychology 9 (2), 107-115, 2000 | 233 | 2000 |
| Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China J He, CL Wang Journal of Business Research 68 (6), 1225-1233, 2015 | 228 | 2015 |
| The influence of hedonic values on consumer behaviors: an empirical investigation in China CL Wang, ZX Chen, AKK Chan, ZC Zheng Journal of Global Marketing 14 (1-2), 169-186, 2000 | 219 | 2000 |
| The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships CL Wang, NYM Siu, BR Barnes Industrial Marketing Management 37 (7), 819-824, 2008 | 213 | 2008 |
| Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions Z Yang, CL Wang Industrial Marketing Management 40 (4), 492-495, 2011 | 209 | 2011 |
| Migration of Chinese consumption values: traditions, modernization, and cultural renaissance CL Wang, X Lin Journal of business ethics 88, 399-409, 2009 | 203 | 2009 |
| The separateness‐connectedness self‐schema: Scale development and application to message construction CL Wang, JC Mowen Psychology & Marketing 14 (2), 185-207, 1997 | 193 | 1997 |
| The moderating role of managerial ties in market orientation and innovation: An Asian perspective CL Wang, HFL Chung Journal of Business Research 66 (12), 2431-2437, 2013 | 167 | 2013 |
| A contingency approach to international marketing strategy and decision‐making structure among exporting firms HFL Chung, C Lu Wang, P Huang International Marketing Review 29 (1), 54-87, 2012 | 133 | 2012 |
| Adapting consumer style inventory to Chinese consumers: A confirmatory factor analysis approach NYM Siu, CCL Wang, LMK Chang, ASY Hui Journal of International Consumer Marketing 13 (2), 29-47, 2001 | 125 | 2001 |
Bradley R. BARNES (MKT)DeanVerified email at hsu.edu.hk
