| Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study WS Lee, J Jung, J Moon British Food Journal, 2021 | | 2021 |
| Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory JM Shim, WS Lee, J Moon, M Song British Food Journal, 2021 | | 2021 |
| The value of preserving endangered folk games using the contingent valuation method Y Choi, WS Lee, J Moon, KB Kim Current Issues in Tourism 24 (9), 1319-1330, 2021 | 2 | 2021 |
| Estimating the preservation value of the confucianism symbol tree: application of the contingent valuation method J Jung, WS Lee Anatolia, 1-13, 2021 | 1 | 2021 |
| A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis S Lee, D Kim, S Park, W Lee Sustainability 13 (13), 7472, 2021 | | 2021 |
| Role of the Leisure Attributes of Shared Bicycles in Promoting Leisure Benefits and Quality of Life S Park, H Yoon, C Koo, WS Lee Sustainability 13 (2), 739, 2021 | 1 | 2021 |
| Antecedents of purchase intention at Starbucks in the context of covid-19 pandemic J Shim, J Moon, M Song, WS Lee Sustainability 13 (4), 1758, 2021 | 2 | 2021 |
| The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory J Shim, J Moon, WS Lee, N Chung Sustainability 13 (4), 2131, 2021 | 2 | 2021 |
| Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model J Jung, E Park, J Moon, WS Lee Sustainability 13 (3), 1185, 2021 | 4 | 2021 |
| Development of a Personal Values Scale For Tourism Using a Mixed Method WS Lee, J Moon Tourism Culture & Communication 20 (4), 207-218, 2020 | | 2020 |
| Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea SY Park, D Hwang, WS Lee, J Heo International Journal of Hospitality & Tourism Administration 21 (4), 440-455, 2020 | 19 | 2020 |
| Evaluation of firefly as a tourist attraction and resource using contingent valuation method based on a new environmental paradigm YT Hwang, J Moon, WS Lee, SA Kim, J Kim Journal of Quality Assurance in Hospitality & Tourism 21 (3), 320-336, 2020 | 6 | 2020 |
| Antecedents and consequences of Southwest Airlines’ brand love M Song, WS Lee, J Moon 관광연구저널 34 (4), 25-34, 2020 | | 2020 |
| A Study on the Value of Preserving a Parasitic Volcanic Sieve as a Tourism Good for Sustainable Management: Using the Contingent Valuation Method WS Lee Sustainability 12 (7), 2825, 2020 | 1 | 2020 |
| Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource S Park, N Chung, WS Lee Sustainability 12 (24), 10564, 2020 | 3 | 2020 |
| Effects of leisure participation on life satisfaction in older Korean adults: A panel analysis H Yoon, WS Lee, KB Kim, J Moon International journal of environmental research and public health 17 (12), 4402, 2020 | 5 | 2020 |
| A CVM study on value estimation of animal welfare in aquarium S Kim, WS Lee 호텔경영학연구 28 (8), 245-259, 2019 | 1 | 2019 |
| Antecedents of revisit intention in low cost coffee service: Case of Paik’s coffee J Moon, WS Lee, M Song 관광연구저널 33 (10), 39-48, 2019 | | 2019 |
| Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction M Song, WS Lee, J Moon Tourism Management Perspectives 32, 100572, 2019 | 9 | 2019 |
| Influential attributes for the selection of luxury camping: A mixed-logit method WS Lee, JK Lee, J Moon Journal of Hospitality and Tourism Management 40, 88-93, 2019 | 9 | 2019 |