| Marketingová komunikace K Matušínská Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2007 | 91 | 2007 |
| Marketing finančních služeb K Matušínská Karviná: OPF Karviná, 2009 | 46 | 2009 |
| Marketing mix of financial services from the customers perspective V Braciníková, K Matušínská Forum Scientiae Oeconomia 5 (4), 36-48, 2017 | 20 | 2017 |
| Rational and emotional aspects of consumer behaviour K Matušínská, Š Zapletalová Forum Scientiae Oeconomia 9 (2), 95-110, 2021 | 9 | 2021 |
| Clustering of millennials by brand perceptions in relation to demographic factors V Braciníková, K Matušínská Central European Business Review 9 (5), 63, 2020 | 9 | 2020 |
| Marketing finančních služeb. 1. vydání. Karviná: Slezská univerzita v Opavě, OPF Karviná, 2009. 203 s K MATUŠÍNSKÁ | 9 | |
| Aspekty marketingové komunikace vysoké školy vzhledem k získání nových zákazníků M Vaštíková, K Matušínská, J Vaněk Technická univerzita v Liberci, 2011 | 8 | 2011 |
| Brand meaning for consumers from dissimilar generations V Braciníková, K Matušínská Scientific Papers of the University of Pardubice. Series D. Faculty of …, 2020 | 7 | 2020 |
| Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis H Starzyczná, M Stoklasa, K Matušínská Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (4 …, 2015 | 7 | 2015 |
| The state of strategic marketing application in Czech small and medium-sized enterprises K Matušínská, M Stoklasa Scientific Annals of Economics and Business 66 (2), 193-212, 2019 | 5 | 2019 |
| Consumer perception of regional brands in Czechia in 2021 M Stoklasa, K Matušínská Scientific Papers of the University of Pardubice. Series D. Faculty of …, 2022 | 3 | 2022 |
| Purchasing behaviour of czech singles and its consequences on marketing communication effectiveness M Klepek, K Matušínská Acta Acad. Karviniensia 1, 57-69, 2016 | 3 | 2016 |
| Marketingové vnímání vymezeného segmentu zákazníků na trhu finančních služeb K Matušínská Acta academica karviniensia 15 (1), 119-129, 2015 | 3 | 2015 |
| The benefits of regional brand for companies H Starzyczna, M Stoklasa, K Matusinska International Journal of Economics and Management Engineering 8 (5), 1370-1373, 2014 | 3 | 2014 |
| Advertising Strategy According to the Concept of the FCB model in the Conditions of the Various Generations K Matušínská, M Stoklasa Technická univerzita v Liberci, 2021 | 2 | 2021 |
| Czech singles in the market of services. M Klepek Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64 (5), 2016 | 2 | 2016 |
| The aspects of marketing communication of universities with respect to winning new customers/Aspekty marketingove komunikace vysoke skoly vzhledem k ziskani novych zakazniku M Vastikova, K Matusinska, J Vanek E+ M Ekonomie a Management 14 (3), 100-117, 2011 | 2 | 2011 |
| The appeals and level of involvement influencing purchasing decision K Matušínská, M Stoklasa Management & Marketing 17 (3), 234-254, 2022 | 1 | 2022 |
| The differences in degree of identification with the brands among generations V Braciníková, K Matušínská Silesian University, School of Business Administration Working Papers, 2018 | 1 | 2018 |
| Marketing communication effects on the specific segment of Czech singles M Klepek, K Matušínská Scientific papers of the University of Pardubice. Series D, Faculty of …, 2016 | 1 | 2016 |
