| Does doing good always lead to doing better? Consumer reactions to corporate social responsibility S Sen, CB Bhattacharya Journal of Marketing Research 38 (2), 225-243, 2001 | 5059 | 2001 |
| Consumer-company identification: a framework for understanding consumers' relationships with companies CB Bhattacharya, S Sen Journal of Marketing 67 (2), 76-88, 2003 | 3317 | 2003 |
| Corporate social responsibility, customer satisfaction, and market value X Luo, CB Bhattacharya Journal of Marketing 70 (4), 1-18, 2006 | 3092 | 2006 |
| Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives CB Bhattacharya, S Sen California Management Review 47 (1), 9-24, 2004 | 2493 | 2004 |
| Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication S Du, CB Bhattacharya, S Sen International journal of management reviews 12 (1), 8-19, 2010 | 1903 | 2010 |
| Understanding the bond of identification: An investigation of its correlates among art museum members CB Bhattacharya, H Rao, MA Glynn The Journal of Marketing 59 (4), 46-57, 1995 | 1719 | 1995 |
| The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment S Sen, CB Bhattacharya, D Korschun Journal of the Academy of Marketing science 34 (2), 158-166, 2006 | 1637 | 2006 |
| Reaping relational rewards from corporate social responsibility: The role of competitive positioning S Du, CB Bhattacharya, S Sen International journal of research in marketing 24 (3), 224-241, 2007 | 1209 | 2007 |
| Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing. M Ahearne, CB Bhattacharya, T Gruen Journal of applied psychology 90 (3), 574, 2005 | 1138 | 2005 |
| Using corporate social responsibility to win the war for talent CB Bhattacharya, S Sen, D Korschun MIT Sloan Management Review 49 (2), 37-44, 2008 | 1003 | 2008 |
| Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives CB Bhattacharya, D Korschun, S Sen Journal of Business Ethics 85 (2), 257-272, 2009 | 928 | 2009 |
| Defining who you are by what you're not: Organizational disidentification and the National Rifle Association KD Elsbach, CB Bhattacharya Organization Science 12 (4), 393-413, 2001 | 691 | 2001 |
| The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk X Luo, CB Bhattacharya Journal of Marketing 73 (6), 198-213, 2009 | 617 | 2009 |
| Relating brand and customer perspectives on marketing management T Ambler, CB Bhattacharya, J Edell, KL Keller, KN Lemon, V Mittal Journal of Service Research 5 (1), 13-25, 2002 | 425 | 2002 |
| Corporate social responsibility, customer orientation, and the job performance of frontline employees D Korschun, CB Bhattacharya, SD Swain Journal of Marketing 78 (3), 20-37, 2014 | 374 | 2014 |
| When customers are members: Customer retention in paid membership contexts CB Bhattacharya Journal of the academy of marketing science 26 (1), 31-44, 1998 | 355 | 1998 |
| Corporate social responsibility and competitive advantage: Overcoming the trust barrier S Du, CB Bhattacharya, S Sen Management Science 57 (9), 1528-1545, 2011 | 277 | 2011 |
| Us versus them: The roles of organizational identification and disidentification in social marketing initiatives CB Bhattacharya, KD Elsbach Journal of Public Policy & Marketing 21 (1), 26-36, 2002 | 248 | 2002 |
| Examining the effect of salesperson service behavior in a competitive context M Ahearne, R Jelinek, E Jones Journal of the Academy of Marketing Science 35 (4), 603-616, 2007 | 241 | 2007 |
| Stakeholder marketing: Beyond the four Ps and the customer CB Bhattacharya, D Korschun Journal of Public Policy & Marketing 27 (1), 113-116, 2008 | 204 | 2008 |
Sankar SenBaruch College/CUNYVerified email at baruch.cuny.edu
