| Hierarchical chain of consumer-based brand equity: Review from the fast food industry TM Tan, H Ismail, D Rasiah The International Business & Economics Research Journal 10 (9), 67, 2011 | 114 | 2011 |
| How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection W Nadeem, TM Tan, M Tajvidi, N Hajli Technological Forecasting and Social Change 171, 2021 | 102 | 2021 |
| Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights TM Tan, J Salo Journal of Business Ethics 183, 1113-1140, 2023 | 88 | 2023 |
| Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size N Sreen, A Dhir, S Talwar, TM Tan, F Alharbi Journal of Retailing and Consumer Services 61, 102549, 2021 | 87 | 2021 |
| Trust in blockchain‑enabled exchanges: future directions in blockchain marketing TM Tan, S Saraniemi Journal of the Academy of Marketing Science 51, 914-939, 2023 | 85 | 2023 |
| How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values TM Tan, H Makkonen, P Kaur, J Salo Technological Forecasting & Social Change 121432, 2022 | 77 | 2022 |
| The adoption and concerns of e-finance in Malaysia K Narayanasamy, D Rasiah, TM Tan Electronic Commerce Research 11, 383-400, 2011 | 75 | 2011 |
| Making and breaking relationships on social media: the impacts of brand and influencer betrayals H Reinikainen, TM Tan, V Luoma-aho, J Salo Technological Forecasting and Social Change 171, 120990, 2021 | 70 | 2021 |
| Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo Journal of Business Research 123, 126-139, 2021 | 65 | 2021 |
| The role of temporal focus and self-congruence on consumer preference and willingness to pay: A new scrutiny in branding strategy TM Tan, J Salo, J Juntunen, A Kumar European Journal of Marketing, 2019 | 62 | 2019 |
| A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands TM Tan, J Salo, J Juntunen, A Kumar Journal of Business Research 92, 71-80, 2018 | 56 | 2018 |
| Metaverse in marketing and logistics: the state of the art and the path forward GWH Tan, ECX Aw, TH Cham, KB Ooi, YK Dwivedi, AA Alalwan, ... Asia Pacific Journal of Marketing and Logistics, DOI 10.1108/APJML-01-2023-0078, 2023 | 45 | 2023 |
| Does speaker’s voice enthusiasmaffect social cue, cognitive load and transfer in multimedia learning? TW Liew, SM Tan, TM Tan, SN Kew Information and Learning Sciences, 2020 | 45 | 2020 |
| Linking concepts of playfulness and well-being at work in retail sector S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ... Journal of Retailing and Consumer Services 43, 226-233, 2018 | 42 | 2018 |
| The happy virtual agent and its impact on the human customer in the service encounter M Soderlund, EL Oikarinen, TM Tan Journal of Retailing and Consumer Services, 2020 | 41 | 2020 |
| Consumer-based brand equity in the service shop TM Tan, TW Liew, LSS William, OBF Michelle, SM Tan International Journal of Marketing Studies 4 (4), 60, 2012 | 38 | 2012 |
| The common challenges of brand equity creation among local fast food brands in Malaysia TM Tan, D Rasiah, H Ismail International Journal of Business and Management 8 (2), 96, 2013 | 32 | 2013 |
| Malaysian Fast Food Brand Equity TM Tan, H Ismail, D Rasiah Journal of Developing Area 49 (5), 53-65, 2015 | 23 | 2015 |
| Digitalization of the Buyer–Seller Relationship in the steel industry J Salo, TM Tan, H Makkonen Journal of Business and Industrial Marketing, 2021 | 21 | 2021 |
| Believing and acting on fake news related to natural food: the influential role of brand trust and system trust S Bezbaruah, A Dhir, S Talwar, TM Tan, P Kaur British Food Journal 124 (9), 2937-2962, 2022 | 20 | 2022 |
Jari SaloProfessor of MarketingVerified email at helsinki.fi
