| Consumer Preference Survey of De Choice fast food in Uyo metropolis, Akwa Ibom State, Nigeria A Mfon, IC Uford British Journal of Marketing Studies 10 (2), 13-34, 2022 | 9 | 2022 |
| Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State AO Akpan, AA Mfon, NI Ibok World Journal of Advanced Research and Reviews 16 (2), 181-192, 2022 | 6 | 2022 |
| Innovative Marketing Skills and Business Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State, Nigeria JE EKONG, AA MFON, NI IBOK International Journal of Business and Management Review 11 (3), 48 - 64, 2023 | 4 | 2023 |
| SERVICE BRAND COMMUNICATIONS AND CONSUMER RESPONSES IN THE TELECOMMUNICATIONS INDUSTRY IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA AA MFON MICHAEL OKPARA UNIVERSITY OF AGRICULTURE, UMUDIKE, 2021 | 4 | 2021 |
| REVIEW OF COVID-19 CRISIS AND TELEWORK: MEASURING THE PERFORMANCE OF BANKS’MARKETERS IN AKWA IBOM STATE, NIGERIA I Uford, A Mfon, I Charles European Journal of Management and Marketing Studies 8 (2), 2023 | 3 | 2023 |
| Service Delivery and Students Satisfaction in Obio Akpa Campus of Akwa Ibom State University AA Mfon, J Ekong AKSU Journal of Administration and Corporate Governance (AKSUJACOG) 1 (2), 39-56, 2021 | 3 | 2021 |
| Celebrity Endorsement and Consumer Buying Behaviour of Generation Y: A Study of Select Betting Business in Uyo Metropolis, Akwa Ibom State AE Awah, AA Mfon, NI Ibok Advance Journal of Economics and Marketing Research 9 (1), 1-14, 2099 | 1* | 2099 |
| The post covid-19 consumer buying behaviour in the Nigerian Banking Industry: Issues, challenges and benefits IC Uford, AA Mfon International Journal of Business and Management Review 11 (1), 40-51, 2023 | 1 | 2023 |
| SERVICE MARKETING ISSUES: A REVIEW O ATTIH, IJOB IKPE, AA MFON AKSU Journal of Management Sciences (AKSUJOMAS) 2 (1), 19-22, 2017 | 1* | 2017 |
| E-Marketing Tools and Marketing Performance of Selected Small and Medium Scale Enterprises in South East, Nigeria IJ Maucaulay, AA Mfon Iconic Research and Engineering Journals 7 (1), 455-474, 2023 | | 2023 |
| Controlled Communications and Consumer Responses for GSM Brands in the Telecommunications Industry in the South-South Zone, Nigeria. AA Mfon, IC Uford Innovative Management Systems for Sustainable Development in the 21st …, 2023 | | 2023 |
| Robotics marketing: Some challenges and the way forward EA Affiah, AA Mfon, NI Ibok British International Journal of Business and Marketing Research 5 (6), 1-9, 2022 | | 2022 |
| MARKETING AND ENTREPRENEURSHIP CONTENT IN BORN GLOBAL FIRMS: AN ENTREPRENEURIAL MARKETING APPROACH TO MODERN BUSINESS DEVELOPMENT A ETUK, A MFON AKSU Journal of Management Sciences 4 (1), 18-25, 2019 | | 2019 |
| SOCIOLOGICAL FOUNDATION OF MARKETING AND IMPLICATIONS FOR CONSUMER BEHAVIOUR A MFON, IME BASSEY AKSU Journal of Management Sciences 3 (1), 32-39, 2018 | | 2018 |
Imoh UfordDoctor of Brand Management and Consumer Psychology. Lecturer, Akwa Ibom State University (AKSU).Verified email at aksu.edu.ng
