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Cristobal Rodolfo Guerra-Tamez
Cristobal Rodolfo Guerra-Tamez
Universidad de Monterrey
Dirección de correo verificada de udem.edu - Página principal
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Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
CR Guerra-Tamez, MC Dávila-Aguirre, JN Barragán Codina, ...
Journal of International Food & Agribusiness Marketing 33 (5), 487-517, 2021
232021
The impact of immersion through virtual reality in the learning experiences of art and design students: The mediating effect of the flow experience
CR Guerra-Tamez
Education Sciences 13 (2), 185, 2023
182023
Influence of Flow Experience, Perceived Value and CSR in Craft Beer Consumer Loyalty: A Comparison between Mexico and The Netherlands
CR Guerra-Tamez, ML Franco-García
Sustainability 14 (13), 1-22, 2022
132022
Shaping the future of creative education: the transformative power of VR in art and design learning
GM Serna-Mendiburu, CR Guerra-Tamez
Frontiers in Education 9, 1388483, 2024
2024
Decoding Gen Z: AI's influence on brand trust and purchasing behavior
CR Guerra-Tamez, K Kraul Flores, GM Serna-Mendiburu, ...
Frontiers in Artificial Intelligence 7, 2024
2024
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