| How brands grow B Sharp, J Romaniuk Oxford University Press, 2016 | 638 | 2016 |
| Behavioral brand loyalty and consumer brand associations J Romaniuk, M Nenycz-Thiel Journal of Business Research 66 (1), 67-72, 2013 | 372 | 2013 |
| Conceptualizing and measuring brand salience J Romaniuk, B Sharp Marketing theory 4 (4), 327-342, 2004 | 363 | 2004 |
| Measuring brand perceptions: Testing quantity and quality J Romaniuk, B Sharp Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003 | 287 | 2003 |
| Comparing methods of brand image measurement C Driesener, J Romaniuk International Journal of Market Research 48 (6), 681-698, 2006 | 165 | 2006 |
| Evidence concerning the importance of perceived brand differentiation J Romaniuk, B Sharp, A Ehrenberg Australasian Marketing Journal 15 (2), 42-54, 2007 | 163 | 2007 |
| How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands J Romaniuk, B Sharp Oxford University Press, 2016 | 148 | 2016 |
| Brand awareness: revisiting an old metric for a new world J Romaniuk, S Wight, M Faulkner Journal of Product & Brand Management 26 (5), 469-476, 2017 | 145 | 2017 |
| Brand and advertising awareness: a replication and extension of a known empirical generalisation J Romaniuk, B Sharp, S Paech, C Driesener Australasian marketing journal 12 (3), 70-80, 2004 | 133 | 2004 |
| The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories J Romaniuk, E Gaillard Journal of Marketing Management 23 (3-4), 267-284, 2007 | 128 | 2007 |
| Brand salience and customer defection in subscription markets J Romaniuk, B Sharp Journal of Marketing Management 19 (1-2), 25-44, 2003 | 115 | 2003 |
| Perceptual categorization of private labels and national brands M Nenycz‐Thiel, J Romaniuk Journal of Product & Brand Management 18 (4), 251-261, 2009 | 105 | 2009 |
| The efficacy of brand-execution tactics in TV advertising, brand placements, and internet advertising J Romaniuk Journal of Advertising Research 49 (2), 143-150, 2009 | 97 | 2009 |
| Brand attributes–‘distribution outlets’ in the mind J Romaniuk Journal of Marketing Communications 9 (2), 73-92, 2003 | 84 | 2003 |
| The impact of word of mouth on intention to purchase currently used and other brands R East, J Romaniuk, R Chawdhary, M Uncles International Journal of Market Research 59 (3), 321-334, 2017 | 83 | 2017 |
| Using known patterns in image data to determine brand positioning J Romaniuk, B Sharp International Journal of Market Research 42 (2), 1-10, 2000 | 78 | 2000 |
| Competition for memory retrieval between private label and national brands M Nenycz-Thiel, B Sharp, J Dawes, J Romaniuk Journal of Business research 63 (11), 1142-1147, 2010 | 77 | 2010 |
| Comparing methods of measuring brand personality traits J Romaniuk Journal of Marketing Theory and Practice 16 (2), 153-161, 2008 | 73 | 2008 |
| Modeling mental market share J Romaniuk Journal of Business Research 66 (2), 188-195, 2013 | 71 | 2013 |
| Brand positioning in financial services: A longitudinal test to find the best brand position J Romaniuk Journal of Financial Services Marketing 6, 111-121, 2001 | 71 | 2001 |
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaEmail được xác minh tại unisa.edu.au
