| Brand switching and consumer identification with brands in the smartphones industry D Appiah, W Ozuem, KE Howell, G Lancaster Journal of Consumer Behaviour 18 (6), 463-473, 2019 | 49 | 2019 |
| Building resistance to brand switching during disruptions in a competitive market D Appiah, KE Howell, W Ozuem, G Lancaster Journal of Retailing and Consumer Services 50, 249-257, 2019 | 34 | 2019 |
| The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process S Bowen, G., Appiah, D. and Okafor Sustainability Journal 12 (Sustainable Marketing, Branding and CSR), 6057, 2020 | 24* | 2020 |
| Towards a sustainable brand loyalty: Attitudinal loyalty perspective D Appiah, W Ozuem, EK Howell Eighteenth Annual International Conference. Global Business and Technology …, 2016 | 18 | 2016 |
| Brand switching in the smartphone industry: A preliminary study D Appiah, W Ozuem, KE Howell Readings Book, 8, 2017 | 17 | 2017 |
| Issues with the importance of branding, brand personality and symbolic meaning of brands in the Smartphone Industry D Appiah, W Ozuem Global information diffusion and management in contemporary society, 56-97, 2019 | 16 | 2019 |
| Towards Understanding the Moderating Roles Of Smartphones On Brand Switching D Appiah, S Ayertey READINGS BOOK 20, 2018 | 5 | 2018 |
| Disruptive technology in the smartphones industry: identity theory perspective D Appiah, W Ozuem, KE Howell Leveraging Computer-Mediated Marketing Environments, 351-371, 2019 | 4 | 2019 |
| Building brand loyalty: Identity theory perspective D Appiah Seventh International Scientific Conference, 2014 | 4 | 2014 |
| Effects of innovative patterns of smartphones on brand switching D Appiah, W Ozuem University of Cumbria & Arden University, 2019 | 2 | 2019 |
| Competing through online service failures and recovery strategies D Rai, D Appiah Leveraging Computer-Mediated Marketing Environments, 266-285, 2019 | 2 | 2019 |
| The Dynamics of Resistance to Brand Switching in the Smartphones Industry D Appiah, W Ozuem Managing Diversity, Innovation, and Infrastructure in Digital Business, 179-209, 2019 | 2 | 2019 |
| Service Failure and Recovery Strategy in Computer-Mediated Marketing Environments S Ayertey, W Ozuem, D Appiah READINGS BOOK, 33, 2018 | 2 | 2018 |
| Exploring the Emergence of Luxury Smartphones and Switching Behaviour D Appiah, A Watson The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and …, 2021 | 1 | 2021 |
| Brand switching: Background to contestable customer–brand relationships D Appiah, W Ozuem READINGS BOOK, 25, 2019 | 1 | 2019 |
| Consolidating Brand Loyalty: The Moderating Role of Smartphones in Online Brand Communities. D Appiah, A Watson, L Olanrewaju, T Syed Interdisciplinary Journal of Economics and Business Law 12, 2023 | | 2023 |
| Smartphones and Digital Customer’ Journey D Appiah, A Watson Digital Transformation for Fashion and Luxury Brands: Theory and Practice 1, 2023 | | 2023 |
| MTN retains majority market share through its unique identity in Ghana. D Appiah Digital marketing strategies for value co-creation: Models and approaches …, 2022 | | 2022 |
| Enhancing blended learners’ engagement and retention through web-based digital software applications: A preliminary study D Appiah, E Murasiranwa Chartered Association of Business Schools: LTSE Conference, 2021, 2021 | | 2021 |
| Managing Online Service Failure and Recovery Strategies in the Fashion Industry: An Empirical Study S Rai, D., Appiah, D. and Okafor Interdisciplinary Journal of Economics and Business Law 9 (Special Issue …, 2020 | | 2020 |
Professor Wilson OzuemUniversity for the Creative Arts (UCA)Verified email at talk21.com
