| Contributory Roles of Who Wants to be a Millionaire (RTV) Sponsorship to MTN Brand Loyalty. CU Omego, W Ihekwoaba, Isaac Lasbrey, Ihejirika The Crab, Journal of Theatre & Media Arts. June 2013 8, 0 | 3* | |
| The Role Social Media in Mitigating Domestic Violence Against in Port Harcourt: A Advocacy for Policy and Legal Frameworks SOCO Isaac Lasbrey Ihekwoaba GUU JOURNAL OF HUMANITIES 2 (1), 148 - 167, 2023 | | 2023 |
| A COMPARATIVE STUDY OF URBAN AND RURAL REALITY TV VIEWERSHIP PATTERNS OF WHO WANTS TO BE A MILLIONAIRE IN NIGERIA. O Stevenson Omoera, IL Ihekwoaba Revista Telos 24 (3), 2022 | | 2022 |
| A COMPARATIVE STUDY OF URBAN AND RURAL REALITY TV VIEWERSHIP PATTERNS OF WHO WANTS TO BE A MILLIONAIRE IN NIGERIA OSO Isaac Lasbrey Ihekwoaba TELOS: Revista de Estudios Interdisciplinarios en Ciencias Sociales 24 (3 …, 2022 | | 2022 |
| Defensive Theatrics: Exploring the Gibeonites’ Gambit as a Mimetic Option to Self-defense and SurvivalDefensive Theatrics: Exploring the Gibeonites’ Gambit as a Mimetic Option … SOCO Isaac Lasbrey Ihekwoaba GUU JOURNAL OF HUMANITIES 1 (1), 76-86, 2022 | | 2022 |
| Estudio comparativo de patrones de audiencia de Reality TV urbanas y rurales de Quién Quiere ser Millonario en Nigeria OS Omoera, IL Ihekwoaba Telos 24 (3), 799-818, 2022 | | 2022 |
| X-RAYING THE INFLUENCE OF MEDIA PROGRAMMES IN ENVIRONMENTAL SANITATION AND WASTE MANAGEMENT SCHEME ON THE HEALTH BEHAVIOUR OF ENUGU RESIDENTS EOE Isaac Lasbrey Ihekwoaba NASARAWA JOURNAL OF MULTIMEDIA AND COMMUNICATION STUDIES 4 (1), 25-40, 2021 | | 2021 |
| Nollywood and Hollywood Posters: A Comparative Analysis of Design Principles. AI Isaac Lasbrey Ihekwoaba The Crab: Journal of Theatre & Media Arts, 2019 | | 2019 |
| Using Social Media for Electoral Participation by Port Harcourt Social Media Users. Journal of Media Practice and Research: EH Isaac Lasbrey Ihekwoaba Journal of Media Practice and Research 2 (2), 2019 | | 2019 |
| The Effect Of Digital/Social Media On The Adolescents In Rivers State-Nigeria: Implications For Academic Performance. IL Ihekwoaba Journal of Humanities and Social Sciences 13 (4), 50-68, 2018 | | 2018 |
| Connecting the Disconnected for Rural Development through the Agenda Setting Role of the Mass Media: Nigerian Experience W Isaac Lasbrey Ihekwoaba and Ukaegbu Michael, Alikor Development Studies Round Table: Journal of Development 5 (3), 284-295, 2016 | | 2016 |
| Rumouring In The Age Of Scepticism: Managing The News Media And The Vulnerable Audience In Nigeria. OE Isaac Lasbrey Ihekwoaba, Efetubor Port Harcourt Journal of Social Sciences 6 (1 & 2), 188-200, 2015 | | 2015 |
| Measuring the Effectiveness of Maltina Dance All Reality TV Show Using Fishbein Model and Katz Attitude Change Theory. ILIU Michael ELA: Journal of African Studies, 34-62, 2014 | | 2014 |
| An Exploratory Study on the Impact of Reality Television on the Adolescents and Brand Loyalty: A Study of Glo’s X-Factor Music Talent Show IL Ihekwoaba Port Harcourt Journal of Social Science 5 (1 & 2), 235-246, 2014 | | 2014 |
| Reality Game Show as a Sponsorship Communication Tool: A Review of Who wants to be a Millionaire IL Ihekwoaba Journal for Society of Nigeria Artists 4 (1), 47-55, 2011 | | 2011 |
| Expository and Contextual Analysis of Advertising Costing and Budgeting Methods IL Ihekwoaba Journal for Society of Nigeria Artists 2 (1), 175-183, 2009 | | 2009 |
| Acting, to the Rescue: Exploring the Gibeonites’ Gambit as Defensive Theatrics and Mimetic Option to Self-defense and Survival IL IHEKWOABA | | |
