| Mobile advertising: does location-based advertising work? S Banerjee, RR Dholakia International Journal of Mobile Marketing 3 (2), 68-75, 2008 | 242 | 2008 |
| Wearable Devices and Healthcare: Data Sharing and Privacy S Banerjee, TA Hemphill, P Longstreet The Information Society, 2018 | 141 | 2018 |
| Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products A Poddar, J Foreman, S Banerjee, PS Ellen Journal of Business Research 65 (10), 1500-1506, 2012 | 126 | 2012 |
| Enhancing mobile coupon redemption in fast food campaigns S Banerjee, S Yancey Journal of Research in Interactive Marketing 4 (2), 97-110, 2010 | 106 | 2010 |
| Location‐based mobile advertisements and gender targeting S Banerjee, RR Dholakia Journal of Research in Interactive Marketing, 2012 | 63 | 2012 |
| Geosurveillance, Location Privacy and Personalization S Banerjee Journal of Public Policy and Marketing, 2019 | 34 | 2019 |
| Genetically modified organisms and the US retail food labeling controversy: Consumer perceptions, regulation, and public policy TA Hemphill, S Banerjee Business and Society Review 120 (3), 435-464, 2015 | 33 | 2015 |
| Situated or ubiquitous? A segmentation of mobile e–shoppers S Banerjee, RR Dholakia International Journal of Mobile Communications 11 (5), 530-557, 2013 | 29 | 2013 |
| How Does Location Based Marketing Affect Mobile Retail Revenues? The Complex Interplay of Delivery Tactic, Interface Mobility and User Privacy S Banerjee, S Xu, SD Johnson Journal of Business Research: Special Issue on Digital and Social Media …, 2020 | 27 | 2020 |
| False Advertising or Slander? Using Location Based Tweets to Assess Online-Rating-Reliability A Poddar, S Banerjee, K Sridhar Journal of Business Research, 2017 | 23 | 2017 |
| Travel and us: The impact of mode share on sentiment using Geosocial media data and GIS G Rybarczyk, S Banerjee, M Starking-Szymanski, RR Shaker Journal of Location Based Services, 2018 | 22 | 2018 |
| Assessing Prime-Time for Geotargeting With Mobile Big Data S Banerjee, V Viswanathan, K Raman, H Ying Journal of Marketing Analytics, 2013 | 21 | 2013 |
| Geomarketing and situated consumers: opportunities and challenges S Banerjee Proceedings of the 3rd ACM SIGSPATIAL International Workshop on Location …, 2019 | 18 | 2019 |
| Measuring intangible effects of m‐coupon campaigns on non‐redeemers S Banerjee, A Poddar, S Yancey, D McDowell Journal of Research in Interactive Marketing 5 (4), 258-275, 2011 | 16 | 2011 |
| Mind in eBay, Body in Macy’s: Dual Consciousness of Virtuo-Physical Consumers and Implications for Marketers SS Banerjee, P Longstreet Journal of Research in Interactive Marketing, 2016 | 13 | 2016 |
| Mandatory food labeling for GMOs TA Hemphill, S Banerjee Regulation 37, 7, 2014 | 13 | 2014 |
| Facebook and self-regulation: Efficacious proposals – Or ‘smoke-and-mirrors’? T Hemphill, S Banerjee Technology in Society, 2021 | 7 | 2021 |
| Consumer ubiquity or anytime anywhere consumption: Scale development and validation S Banerjee ProQuest, 2008 | 7* | 2008 |
| Run-of-the-Mill or Avant Garde? Identifying Restaurant Category Positioning and Tastemakers from Digital Geo-Location History S Banerjee, A Poddar Journal of Business Research: Special Issue on Digital and Social Media …, 2020 | 6 | 2020 |
| Are you a mobile shopper? Consumer ubiquity: a multi-dimensional predictor of anywhere, anytime consumption S Banerjee, RR Dholakia Proceedings of American Marketing Association Summer Educators Conference …, 2007 | 5 | 2007 |
Ruby Roy DholakiaUniversity of Rhode IslandVerified email at uri.edu
