| The content analysis guidebook KA Neuendorf sage, 2017 | 18892 | 2017 |
| Content analysis and thematic analysis KA Neuendorf Advanced research methods for applied psychology, 211-223, 2018 | 645 | 2018 |
| Content analysis—A methodological primer for gender research KA Neuendorf Sex roles 64, 276-289, 2011 | 428 | 2011 |
| Understanding Internet adoption as telecommunications behavior DJ Atkin, LW Jeffres, KA Neuendorf Journal of Broadcasting & Electronic Media 42 (4), 475-490, 1998 | 403 | 1998 |
| Content analysis KA Neuendorf, A Kumar The international encyclopedia of political communication, 221-230, 2015 | 375 | 2015 |
| TV entertainment, news, and racial perceptions of college students. GB Armstrong, KA Neuendorf | 255 | 1989 |
| Innovativeness and variety of internet shopping BF Blake, KA Neuendorf, CM Valdiserri Internet Research 13 (3), 156-169, 2003 | 253 | 2003 |
| The role of alcohol advertising in excessive and hazardous drinking CK Atkin, K Neuendorf, S McDermott Journal of Drug Education 13 (4), 313-325, 1983 | 201 | 1983 |
| Defining content analysis KA Neuendorf Content analysis guidebook, 10-27, 2002 | 197 | 2002 |
| Tailoring new websites to appeal to those most likely to shop online BF Blake, KA Neuendorf, CM Valdiserri Technovation 25 (10), 1205-1214, 2005 | 177 | 2005 |
| Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising. JL Naccarato, KA Neuendorf Journal of Advertising Research, 1998 | 164 | 1998 |
| Shaken and stirred: A content analysis of women’s portrayals in James Bond films KA Neuendorf, TD Gore, A Dalessandro, P Janstova, S Snyder-Suhy Sex roles 62, 747-761, 2010 | 153 | 2010 |
| Television viewing and self-concept of the elderly. F Korzenny, K Neuendorf Journal of Communication 30 (1), 71-80, 1980 | 147 | 1980 |
| Content analysis: A contrast and complement to discourse analysis KA Neuendorf Qualitative methods 2 (1), 33-36, 2004 | 136 | 2004 |
| Validity of the SDS-17 measure of social desirability in the American context BF Blake, J Valdiserri, KA Neuendorf, J Nemeth Personality and individual differences 40 (8), 1625-1636, 2006 | 132 | 2006 |
| Content analysis in the interactive media age PD Skalski, KA Neuendorf, JA Cajigas The content analysis guidebook 2, 201-42, 2017 | 131 | 2017 |
| Sex on the soap operas: Afternoon delight BS Greenberg, R Abelman, K Neuendorf Journal of Communication 31 (3), 83-89, 1981 | 118 | 1981 |
| Learning about the family from television. NL Buerkel-Rothfuss, BS Greenberg, CK Atkin, K Neuendorf Journal of communication, 1982 | 116 | 1982 |
| The soaps: What's on and who cares? BS Greenberg, K Neuendorf, NB Rothfuss, L Henderson Journal of Broadcasting & Electronic Media 26 (2), 519-535, 1982 | 113 | 1982 |
| Predictors of audience interest in adopting digital television DJ Atkin, K Neuendorf, LW Jeffres, P Skalski The journal of media economics 16 (3), 159-173, 2003 | 109 | 2003 |
David AtkinUniversity of ConnecticutVerified email at uconn.edu
