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Co-authors
Rohit DeshpandeProfessor, Harvard UniversityVerified email at hbs.edu- Alan J. MalterUniversity of Illinois at ChicagoVerified email at uic.edu
- Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
- Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerified email at dartmouth.edu
- David B. MontgomeryKresge Professor of Marketing - Emeritus, Stanford UniversityVerified email at stanford.edu
- richard staelinFuqua School of Business, Duke UniversityVerified email at duke.edu
- Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atVerified email at unc.edu
- William L. WilkieNathe Professor of Marketing, University of Notre DameVerified email at nd.edu
- Jagdish N. ShethCharles H. Kellstadt Professor of Business, Emory UniversityVerified email at jagsheth.com
- Roger Kerinsouthern methodist universityVerified email at mail.cox.smu.edu
- Leigh McAlisterProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
- Jagmohan RajuVerified email at wharton.upenn.edu
- Debbie MacInnisMarshall School of Business University of Southern CaliforniaVerified email at usc.edu
