Digital transformation and tourist experience co-design: Big social data for planning cultural tourism MT Cuomo, D Tortora, P Foroudi, A Giordano, G Festa, G Metallo Technological Forecasting and Social Change 162, 120345, 2021 | 145 | 2021 |
‘I digitize so I exist’. Searching for critical capabilities affecting firms’ digital innovation D Tortora, R Chierici, MF Briamonte, R Tiscini Journal of Business Research 129, 193-204, 2021 | 109 | 2021 |
Celebrity endorsement and the attitude towards luxury brands for sustainable consumption MT Cuomo, P Foroudi, D Tortora, S Hussain, TC Melewar Sustainability 11 (23), 6791, 2019 | 90 | 2019 |
The disruption of the international supply chain: Firm resilience and knowledge preparedness to tackle the COVID-19 outbreak B Orlando, D Tortora, A Pezzi, N Bitbol-Saba Journal of International Management 28 (1), 100876, 2022 | 88 | 2022 |
Innovation capability in geographically dispersed R&D teams: The role of social capital and IT support A Mazzucchelli, R Chierici, D Tortora, S Fontana Journal of Business Research 128, 742-751, 2021 | 58 | 2021 |
Strengthening digital collaboration to enhance social innovation capital: an analysis of Italian small innovative enterprises R Chierici, D Tortora, M Del Giudice, B Quacquarelli Journal of Intellectual Capital 22 (3), 610-632, 2020 | 56 | 2020 |
Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo Psychology & Marketing 33 (12), 1082-1090, 2016 | 52 | 2016 |
Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system MT Cuomo, D Tortora, G Festa, F Ceruti, G Metallo Qualitative Market Research: An International Journal 23 (3), 427-445, 2020 | 43 | 2020 |
Enablers for end‐user entrepreneurship: An investigation on Italian food bloggers MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo Psychology & marketing 34 (12), 1109-1118, 2017 | 43 | 2017 |
User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context MT Cuomo, D Tortora, A Giordano, G Festa, G Metallo, E Martinelli Psychology & Marketing 37 (4), 578-587, 2020 | 34 | 2020 |
Impacts of code of ethics on financial performance in the Italian listed companies of bank sector MT Cuomo, D Tortora, A Mazzucchelli, G Festa, A Di Gregorio, G Metallo Journal of Business Accounting and Finance Perspectives 1 (1), 157-179, 2018 | 26 | 2018 |
In store augmented reality: Retailing strategies for smart communities M Cuomo, D Tortora, G Metallo Mondo Digitale 49, 1-12, 2014 | 23 | 2014 |
Entrepreneurial intentions and high-status seeking in career expectations: a portrait of talents in emerging countries B Orlando, D Tortora, T Riso, A Di Gregorio, M Del Giudice The International Journal of Human Resource Management 33 (11), 2339-2372, 2022 | 21 | 2022 |
Experience marketing e creazione di valore. relazioni e interazioni tra consumatore, offerta e contesto D Tortora G. Giappichelli Editore 34, 7-236, 2007 | 21 | 2007 |
Building brand equity: the genetic coding of Mediterranean brands MT Cuomo, G Metallo, D Tortora, M Testa, PJ Kitchen EuroMed Journal of Business 4 (3), 237-253, 2009 | 20 | 2009 |
Misurare il contributo della comunicazione alla corporate reputation per la creazione di valore M Cuomo, D Tortora, G Metallo SINERGIE 90, 167-190, 2013 | 15 | 2013 |
Toward a ‘New normal’? Tourist preferences impact on hospitality industry competitiveness MT Cuomo, D Tortora, A Danovi, G Festa, G Metallo Corporate Reputation Review 25 (3), 212, 2022 | 13 | 2022 |
Corporate reputation management: Analisi e modelli di misurazione. Seconda edizione MT Cuomo, G Metallo, D Tortora G Giappichelli Editore, 2014 | 12 | 2014 |
Opportunità, limiti e criticità dei social network. M Cuomo, G Metallo, D Tortora Esperienze d'impresa 2, 25-48, 2011 | 10 | 2011 |
Using Big Data to co-design a sustainable tourist experience. Some highlights by means of a practical example D Tortora, A Di Gregorio, C Chiacchierini, M Gurioli, R Gareri Referred Electronic Conference Proceedings of Sinergie-Sima Management …, 2019 | 6 | 2019 |