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Jishnu Bhattacharyya
Jishnu Bhattacharyya
PhD (Submitted), University of Nottingham
Verified email at iimk.ac.in
Title
Cited by
Cited by
Year
Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
J Bhattacharyya, MK Dash, CR Hewege, MS Balaji, WM Lim
Routledge: USA, 2021
232021
What do we know about customer churn behavior in the telecommunication industry? A bibliometric analysis of research trends, 1985–2019
J Bhattacharyya, MK Dash
FIIB Business Review, 2021
192021
The structure of sustainability marketing research: A bibliometric review and directions for future research
J Bhattacharyya
Asia-Pacific Journal of Business Administration, 2023
172023
Investigation of customer churn insights and intelligence from social media: A netnographic research
J Bhattacharyya, MK Dash
Online Information Review 45 (1), 174-206, 2021
172021
Causal complexity of sustainable consumption: Unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
J Bhattacharyya, MS Balaji, Y Jiang
Journal of Business Research 156 (113511), 2023
162023
An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges
MS Balaji, Y Jiang, J Bhattacharyya, C Hewege, J Azer
Socially Responsible Consumption and Marketing in Practice: Collection of …, 2022
122022
Socially Responsible Consumption and Marketing in Practice
J Bhattacharyya, MS Balaji, Y Jiang, J Azer, CR Hewege
Springer, 2022
8*2022
No Virus on Me: The Indian Ways of Managing the COVID-19 Pandemic, Marine to Mountain
J Bhattacharyya, MK Dash, S Kundu, S Sakshi, K Bhattacharyya, ...
Asian Journal of Management Cases 20 (2), 2023
72023
Amul Dairy (GCMMF): expanding in the USA, leveraging the e-commerce advantage
J Bhattacharyya, MUB Krishna, P Premi
International Journal of Management and Enterprise Development 19 (2), 149-163, 2020
52020
An Investigation on Consumer Switching Behavior in an Asian Telecommunication Market
J Bhattacharyya, S Kundu, MK Dash, S Dolhey
International Journal of Service Science, Management, Engineering, and …, 2019
52019
A know your student analysis: a case study on the students of a higher education institute in India
J Bhattacharyya, MK Dash
International Journal of Higher Education and Sustainability 2 (1), 30-44, 2018
32018
Dealing with Socially Responsible Consumers: Studies in Marketing
J Bhattacharyya
Palgrave Macmillan: Singapore, 2023
22023
Analyzing the business environment of Madhya Pradesh in term of opportunities
J Bhattacharyya, MK Dash
FIIB Business Review 6 (3), 3-11, 2017
22017
A review to understand the challenges a prospective entrepreneur may face in the Indian emerging economy
J Bhattacharyya, MK Dash
Global Journal of Business Excellence 10 (1), 18-26, 2017
12017
Assessing the Effectiveness of Environmental Sustainability Performance Communication in Tourism: Mediation and Moderation Effects
J Bhattacharyya, MS Balaji, Y Jiang
Journal of Travel Research, 2023
2023
Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
MK Dash, MK Sahu, J Bhattacharyya, S Sakshi
Palgrave Macmillan Singapore, 2023
2023
Staffing a Research Expansion to Lead Explosive Growth: The Collateral Damage Question
J Bhattacharyya, N Ghosh
SAGE Publications: SAGE Business Cases Originals, 2022
2022
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