| Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs CWC Ki, LM Cuevas, SM Chong, H Lim Journal of Retailing and Consumer Services 55, 102133, 2020 | 492 | 2020 |
| Flow matters: antecedents and outcomes of flow experience in social search on Instagram L Cuevas, J Lyu, H Lim Journal of Research in Interactive Marketing 15 (1), 49-67, 2021 | 40 | 2021 |
| Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication H Lim, M Childs, L Cuevas, J Lyu Journal of Global Fashion Marketing 12 (2), 120-132, 2021 | 12 | 2021 |
| Fashion Bloggers as Human Brands: Exploring Brand Personality within the Blogosphere LM Cuevas | 8 | 2016 |
| Exploring Tattooed Presentation on YouTube: A Case Study of Kat Von D S Frankel, L Cuevas, H Lim, S Benjamin Fashion Theory 26 (3), 419-440, 2022 | 3 | 2022 |
| Becoming a Mom: Intersectionality and Fashion Consumption for Millennial Latinas and the Role of Social Media Influencers LM Cuevas | 2 | 2020 |
| Identification of key attributes of social media influencers: An exploratory study CW Ki, L Cuevas, H Lim International Textile and Apparel Association, 1-3, 2019 | 2 | 2019 |
| CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’SOCIAL MEDIA COMMUNICATION H Lim, M Childs, L Cuevas, J Lyu Global Marketing Conference, 454-454, 2018 | 1 | 2018 |
| Chanel’s invitation to backstage: The effects of visual storytelling and content ephemerality on VIP emotions H Lim, ML Childs, L Cuevas, J Lyu International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 1 | 2018 |
| Understanding the Pro-Environmental Motives of Young Consumers Engaging with Virtual Influencers: a Perspective from Goal-Framing Theory JY Huh, L Cuevas, HY Kim, Y An EasyChair, 2024 | | 2024 |
| Letting Customers Participate: Co-creating with Apparel Brands on Social Media DM Recalde, TC Jai, RP Jones, L Cuevas International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Latina Millennial Mothers’ Experience of Reshaping Motherhood Ideals: The Role of Fashion Mommy Influencers L Cuevas, H Lim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| The McNair Scholars Journal, 2022 v. 23 M Stewart, H Alzahlaf, B Anderson, S Belka, E Brommer, LM Cuevas, ... University of Wisconsin-Superior, 2022 | | 2022 |
| Exploring Narratives of “Shopping While Black” among Black Millennial Women After Retailers’ DEI Commitments: Preliminary Findings L Cuevas, K Moore, D Jones, H Lim | | 2022 |
| The Role of Social Media Influencers’ Performance in Millennial Latina Mothers’ Consumption for Family and Self-Care L Cuevas, H Lim | | 2022 |
| Exploring subculture storytelling on YouTube: The case study of Kat von D S Frankel, L Cuevas, H Lim, S Benjamin Fashion Theory, 2021 | | 2021 |
| Identification of Key Attributes of Social Media Influencers: An Exploratory Study KI Chung-Wha Chloe, LM Cuevas, H Lim International Textile and Apparel Association Annual Conference Proceedings …, 2019 | | 2019 |
| “Cheers to Babies!”: A Duoethnography Approach to Women and Consumption in a Yummy Mummies S Frankel, LM Cuevas International Textile and Apparel Association Annual Conference Proceedings …, 2019 | | 2019 |
| Instagram As a Search Engine: Can Browsers Convert to Shoppers? LM Cuevas, J Lyu, H Lim International Textile and Apparel Association Annual Conference Proceedings …, 2017 | | 2017 |
