| Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks P Justin, M Arun, S Garima International Journal of Bank Marketing 35 (5), 2016 | 309* | 2016 |
| Spreading Love through fan page liking: A perspective on small scale entrepreneurs. C Kudeshia, P Sikdar, A Mittal Computers in Human Behaviour 54, 257-270, 0 | 188* | |
| Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks G Srivastav, A Mittal Indian Journal of Marketing 46 (2), 36-49, 2016 | 28 | 2016 |
| Assessing adherence and patient satisfaction with medication: validation of TSQM in emerging markets MM Alam, P Sikdar, A Kumar, A Mittal International Journal of Pharmaceutical and Healthcare Marketing 12 (4), 409-432, 2018 | 22 | 2018 |
| Comparative study of promotional strategies adopted by public and private sector banks in India SL Gupta, A Mittal Asia Pacific Business Review 4 (3), 87-93, 2008 | 22 | 2008 |
| The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics C Kudeshia, A Mittal International Journal of Internet Marketing and Advertising 10 (3), 131-151, 2016 | 20 | 2016 |
| Social media: An eccentric business communication tool for the 21st century marketers C Kudeshia, A Mittal International Journal of Online Marketing (IJOM) 5 (2), 37-57, 2015 | 18 | 2015 |
| A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector SL Gupta, A Mittal Indian Institute of Management Kozhikode, 2008 | 15 | 2008 |
| Modelling value based banking and customers' banking choices in the era of Marketing 3.0: an empirical study with logistic ordinal regression approach G Srivastav, A Mittal Global Business and Economics Review 25 (1), 51-67, 2021 | 7 | 2021 |
| Perishable goods supply cold chain management in India A Bharti, A Mittal Supply Chain Management Strategies and Risk Assessment in Retail …, 2018 | 6 | 2018 |
| Determining Sustainability of Online Teaching: Issues and Challenges A Mittal Transforming Higher Education Through Digitalization, 3-20, 2021 | 5 | 2021 |
| Patients’ perception towards branded and generic medicines in an emerging economy: a scale development and validation study MM Alam, A Mittal, D Chawla Global Business Review 20 (5), 1292-1310, 2019 | 5 | 2019 |
| Evaluating patients' perception towards generic and branded medicines: A segmentation approach MM Alam, A Mittal, D Chawla Journal of Generic Medicines 13 (4), 184-192, 2017 | 5 | 2017 |
| Consumer Behavior Aspects and Promotion of Banking Services A Mittal, P Mittal | 5 | 2009 |
| Mobile Banking: Present Status and Future Perspectives SL Gupta, M Arun The Analyst, 98-100, 2008 | 5 | 2008 |
| The journey of Chumbak: from mail to mall–leveraging social media networks for on-going dialogue with customers C Kudeshia, A Mittal Emerald Emerging Markets Case Studies 5 (4), 1-20, 2015 | 4 | 2015 |
| Paired Comparison of Promotional Methods in Context of Banking Services: An Application of Multidimensional Scaling SL Gupta, A Mittal IIMS Journal of Management Science 3 (2), 131-139, 2012 | 4 | 2012 |
| Opportunities and Challenges of E-Learning in South Asia: An Analytical Study of India as an Emerging Market A Mittal Challenges and Opportunities for the Global Implementation of E-Learning …, 2021 | 2 | 2021 |
| Customers Expectation from Service Quality of Private and Public Sector Bank: A Comparitive Study G Srivastava, A Mittal International Journal on Customer Relations 1 (1), 38-51, 2013 | 2 | 2013 |
| A Study of People Productivity in HRM A Mittal Promotion Productivity, 2007 | 2 | 2007 |
Dr. Garima SrivastavBirla Institute of Technology Mesra Ranchi,IIM Kashipur,Jaypee Institute of Information Technology確認したメール アドレス: jiit.ac.in
