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syahmardi yacob
syahmardi yacob
Professor in Marketing Management, Universitas Jambi
Verified email at unja.ac.id - Homepage
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Cited by
Cited by
Year
D., Mulyana, A., & Ali, H.(2020). An Optimising strategy for minimarket modern retail business performance in Indonesia
S Yacob, S Sucherly
International Journal of Innovation, Creativity and Change 12 (3), 0
48
The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia
S Yacob, U Sulistiyo, E Erida, AP Siregar
Development Studies Research 8 (1), 244-252, 2021
362021
Visiting intention: A perspective of destination attractiveness and image in Indonesia rural tourism
S Yacob, J Johannes, N Qomariyah
Sriwijaya International Journal of Dynamic Economics and Business, 122-133, 2019
332019
Orientasi Kewirausahaan, Inovasi Produk, Dan Media Sosial Terhadap Kinerja Pemasaran Dengan Keunggulan Bersaing Sebagai Intervening Pada Ukm Di Kota Jambi
Y Fadhillah, S Yacob, TA Lubis
Jurnal Manajemen Terapan Dan Keuangan 10 (01), 1-15, 2021
322021
A model for the business performance of micro, small and medium enterprises: Perspective of social commerce and the uniqueness of resource capability in Indonesia
S Yacob, E Erida, A Machpuddin, D Alamsyah
Management Science Letters 11 (1), 101-110, 2021
312021
Strategi Pemasaran Desa Wisata
S Yacob, N Qomariyah, J Marzal, A Maulana
WIDA Publishing, 2021
242021
Pengaruh daya tarik wisata dan amenitas terhadap keputusan berkunjung wisatawan pada desa wisata kabupaten kerinci
B Susianto, J Johannes, S Yacob
Jurnal Ilmu Manajemen Terapan 3 (6), 592-605, 2022
222022
Employee development model and an assessment on the perspectives of work behavior, motivation, and performance: Experience from the Government of Kerinci Regency and the city …
R Regen, J Johannes, E Edward, S Yacob
International Journal of Research in Business and Social Science (2147-4478 …, 2020
212020
EFFECT OF HEDONIC VALUE AND CONSUMER KNOWLEDGE ON BUYING INTENTION FOR LUXURY BRAND COUNTEREIT PRODUCTS
Musnaini, S Astuti, B Sukoco, syahmardi yacob
3rd The Global Advanced Research Conference on Management and Business …, 2015
212015
Does Destination Attractiveness and Destination Image Create Increase of Visiting Intention in Indonesia Rural Tourism
S Yacob, J Johannes, N Qomariyah
Sriwijaya International Journal of Dynamic Economics and Business 3 (2), 122, 2019
192019
The Role of social media marketing in improving marketing performance for smes during the covid-19 pandemic: a literature review
V Herlina, S Yacob, J Johannes, A Octavia
Put It Right Journal 1 (1), 47-56, 2022
152022
The Effect of Experiential Marketing on Customer’s Brand Loyalty in Modern Retail Business: A Case Study of Jambi City in Indonesia
syahmardi yacob, Erida, S Rosita, H and Alhadey
International Journal of Management Sciences and Business Research, 125-135, 2016
132016
The effect of board of director, board of commissioner and audit committee on value of firm to Islamic social reporting as a mediating variable
R Lidyah, A Amir, S Yacob, S Rahayu
Journal of Business Studies and Mangement Review 2 (2), 82-87, 2019
122019
Efektivitas Penerapan Sistem Informasi Manajemen Daerah (SIMDA) Keuangan dalam Penyusunan Laporan Keuangan di Dinas Energi dan Sumber Daya Mineral (ESDM) Provinsi Jambi
RE Putri, S Yacob
Jurnal Manajemen Terapan dan Keuangan 10 (02), 329-340, 2021
112021
Pelatihan Motivasi dan Kewirausahaan Bagi Tim Penggerak PKK Kelurahan Rawasari Kecamatan Kota Baru Kota Jambi
E Dewi, S Yacob, A Octavia
Jurnal Pengabdian Pada Masyarakat 12 (52), 2011
112011
An Optimising strategy for minimarket modern retail business performance in Indonesia
S Yacob, SD Sucherly, A Mulyana, H Ali
International Journal of Innovation, Creativity and Change 12 (3), 165-176, 2020
102020
Do Really Competitive Strategy and Strategic Alliances Effect nn Retail Business Performance
S Yacob, DS Sucherly, A Mulyana
International Journal of Economics, Management and Commerce 4 (2), 783-796, 2016
92016
Customers’ behavioral intention on mobile banking services in Indonesia
E Bustami, S Situngkir, S Yacob, A Octavia
International Journal of Research in Business and Social Science (2147-4478 …, 2021
72021
Pengaruh Kepemimpinan Transformasional dan Program Pelatihan dan Pengembangan Terhadap Kinerja Karyawan Melalui Kompetensi Di Petrochina Internasional Jabung Ltd
GPH Kuncoro, S Situngkir, S Yacob
J-MAS (Jurnal Manajemen Dan Sains) 6 (1), 15-24, 2021
72021
The Effects of Entrepreneurial Orientation on The Resilience of Tourism Actors with The Support of Government Policies on Rural Tourism in Jambi Province. 1–6
G Haryono, J Johannes, J Junaidi, S Yacob
ICON 2021: Proceedings of the 1st International Conference on Economic and …, 2022
62022
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