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Mazalan Mifli
Mazalan Mifli
Senior Lecturer, Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah
Verified email at ums.edu.my - Homepage
Title
Cited by
Cited by
Year
University students’ perception to online class delivery methods during the COVID-19 pandemic: A focus on hospitality education in Korea and Malaysia
JJ Choi, CA Robb, M Mifli, Z Zainuddin
Journal of Hospitality, Leisure, Sport & Tourism Education 29, 100336, 2021
982021
Menu Development and Analysis in UK Restaurant Chains
P Jones, M Mifli
Tourism and Hospitality Research 3 (1), 61-71, 2001
852001
Menu development and analysis
M Mifli
The Fourth Biennial and International Conference on Tourism and Hotel …, 2000
172000
Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia
M Mifli, R Hashim, A Zainal
Tourism and Hospitality Research 17 (4), 339-357, 2017
112017
An investigation of financial investment intention using covariance-based
TS Lim, R Mail, MR Abdul Karim, ZKAB Ulum, M Mifli, J Jaidi
Global Business & Finance Review (GBFR) 25 (2), 37-50, 2020
102020
Pretesting and piloting the research instrument to examine the central roles of risk perception and attitude towards financial investment behavioural intention among Malaysians
LT Sang, R Mail, MR Abd Karim, ZKAB Ulum, M Mufli, N Lajuni
Journal of the Asian Academy of Applied Business (JAAAB) 4, 97-97, 2017
102017
The role of business grant assistance, micro saving and financial knowledge towards Bumiputera SME business performance in Sabah
MS Ayub, MA Harun, M Mifli, A Majid
Asian Journal of Entrepreneurship 1 (4), 172-186, 2020
52020
The Impact of Government Stimulus Packages Towards Business Survival During Covid-19 Among Small and Medium Enterprises in Sabah
MS Ayub, M Mifli, A Majid
Asian Journal of Research in Business and Management 4 (1), 98-109, 2022
32022
The Impact of Food Trends on Menu Innovation
M Mifli, R Hashim, A Zainal
Handbook of Research on Global Hospitality and Tourism Management, 266-291, 2015
22015
A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFS) on the relationship between innovation orientation and …
M Mifli
Universiti Teknologi MARA, 2014
22014
The Structured Approach to Product Innovation Process: A Case Analysis of Cafe/Bars and Full-Service Restaurant Chains
M Mifli, MS Ayub
International Conference on Business and Technology, 985-1001, 2021
12021
Determinants of Customer Experience for Luxury Hotels in Malaysia
RA Laipan, M Mifli, O Dousin, BKPD Balakrishnan
Social Sciences 12 (11), 289-303, 2022
2022
Product Innovation Process of Chain Restaurants: A New Empirical Perspective Using Statistical Paradigms
M Mifli, R Hashim, A Zainal
Advanced Science Letters 21 (6), 1773-1776, 2015
2015
New Product and Efficiency Strategy for Foodservice Business
M Mifli, R Hashim, A Zainal
Selected Issues in Hospitality & Tourism, 169-186, 2010
2010
Diagnosis of Entrepreneurial Spirits among Restaurateurs in Malaysia: An Empirical Evidence Using Structural Equation Modelling
M Mifli, MS Ayub
MANAGING MENU INNOVATION: MEDIATING EFFECTS OF MARKET ORIENTATIONS
M Mifli, MS Ayub
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