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DAvid Aaker
DAvid Aaker
Prophet, BerkeleyHaas School of Business, University of California
Verified email at prophet.com
Title
Cited by
Cited by
Year
Managing brand equity: Capitalizing on the value of a brand name
DA Aaker
simon and schuster, 2009
286962009
Building strong brands
DA Aaker
Simon and Schuster, 2012
189862012
Making sense of qualitative data: Complementary research strategies.
A Coffey, P Atkinson
Sage Publications, Inc, 1996
126091996
Measuring brand equity across products and markets.
DA Aaker
California management review 38 (3), 1996
86851996
Marketing research
DA Aaker, V Kumar, GS Day
John Wiley & Sons, 2008
76582008
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
68191990
Strategic market management
DA Aaker, C Moorman
John Wiley & Sons, 2023
58212023
Brand leadership
DA Aaker, E Joachimsthaler
Simon and Schuster, 2012
55192012
Advertising management
R Batra, JG Myers, DA Aaker
Pearson, 2006
30862006
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
25671992
Marcas: brand equity: gerenciando o valor da marca
DA Aaker
Gulf Professional Publishing, 1998
21121998
The value of brand equity
DA Aaker
Journal of business strategy 13 (4), 27-32, 1992
20911992
Pesquisa de marketing
DA Aaker, V Kumar, GS Day
Atlas, 1999
20111999
The financial information content of perceived quality
DA Aaker, R Jacobson
Journal of marketing research 31 (2), 191-201, 1994
16001994
Managing assets and skills: The key to a sustainable competitive advantage
DA Aaker
California management review 31 (2), 91-106, 1989
15881989
Leveraging the corporate brand
DA Aaker
California management review 46 (3), 6-18, 2004
14472004
Brand portfolio strategy
DA Aaker
Strategic direction 22 (10), 2006
13422006
Brand equity & advertising: advertising's role in building strong brands
DA Aaker, AL Biel, A Biel
Psychology Press, 2013
13302013
Administração Estratégica de Mercado 9ed
DA Aaker
Bookman Editora, 2009
12872009
The brand relationship spectrum: The key to the brand architecture challenge
DA Aaker, E Joachimsthaler
California management review 42 (4), 8-23, 2000
12682000
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Articles 1–20