| The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M) MDR Bonilla, JL del Olmo Arriaga, D Andreu Journal of Global Fashion Marketing 10 (4), 342-357, 2019 | 61 | 2019 |
| Insights into user engagement on social media. Findings from two fashion retailers M del Rocío Bonilla Quijada, JLDO Arriaga, DA Domingo Electronic Markets 31 (1), 125-137, 2021 | 20 | 2021 |
| Facebook in the low-cost fashion sector: the case of Primark JLDO Arriaga, D Andreu Domingo, V Berlanga Silvente Journal of Fashion Marketing and Management: An International Journal 21 (4 …, 2017 | 20 | 2017 |
| Customer engagement on Instagram for luxury fashion brands: An empirical comparative analysis M Bonilla-Quijada, JL Del Olmo, D Andreu, J Ripoll Cogent Social Sciences 9 (1), 2235169, 2023 | 2 | 2023 |
| CUSTOMER ENGAGEMENT WITH LUXURY FASHION BRANDS ON INSTAGRAM: AN EMPIRICAL COMPARATIVE ANALYSIS MRB Quijada, JL del Olmo Arriaga, DA Domingo, JR Alcón Cosmovisión de la comunicación en redes sociales en la era postdigital, 437, 2021 | | 2021 |
| Online Marketing in Firms with Professional and Legal Services: A Local Study JFF Gascón, AB Bañares, JL del Olmo Arriaga, DA Domingo, S Seebach, ... | | 2014 |
José Luis del Olmo ArriagaProfesor emérito. Universitat Abat Oliba CEUVerified email at uao.es
