‪Viduni Udovita‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	148	148
h-index	4	4
i10-index	2	2

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2019202020212022202320241 7 24 42 59 12

Co-authors

Prof. Mohamed Ismail Mujahid HilalSouth Eastern University of Sri LankaVerified email at seu.ac.lk
Manoj JinadasaSenior Lecturer in Mass CommunicationVerified email at kln.ac.lk

Viduni Udovita

Viduni Udovita

Lecturer (Prob), Department of Marketing Management, University of Kelaniya

Verified email at kln.ac.lk

Sustainable Marketing Digital Marketing Digital Transformation


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Conceptual review on dimensions of digital transformation in modern era P Udovita International Journal of Scientific and Research Publications 10 (2), 520-529, 2020	104	2020
Conceptual review on impact of leadership style on employee performance V Udovita International Journal of Business and Management Invention (IJBMI) 9 (9), 16-23, 2020	29	2020
Factors determining celebrity endorsement and impact on brand loyalty: a Sri Lanka based study on cosmetic advertising P Udovita, MIM Hilal Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2018	9	2018
Conceptual review on digital transformation of higher education V Udovita Proceedings of the International Conference on Business & Information (ICBI), 2020	4	2020
Impact of Celebrity Brand Endorsement on Consumer Buying Behaviour on Modern Trade in Sri Lanka P Udovita Sri Lanka Journal of Marketing 5 (1), 2019	2	2019
Public Relation; Young Men’s Public Organization A Theoretical Explanation on How Young Men Establish Mutual Understanding Within Them and Create Reputation Among Other Publics … M Jinadasa, RP Perera, P Udovita

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