| Performance assessment based on analysis of resources N Hoyne US Patent App. 14/461,236, 2016 | 93 | 2016 |
| The customer centricity playbook: Implement a winning strategy driven by customer lifetime value P Fader, SE Toms University of Pennsylvania Press, 2018 | 38 | 2018 |
| Price-competitiveness analysis N Hoyne US Patent App. 14/215,842, 2015 | 7 | 2015 |
| Path analysis of negative interactions N Hoyne US Patent App. 14/254,651, 2015 | 6 | 2015 |
| Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth SG Diorio, CK Hummel John Wiley & Sons, 2022 | 5 | 2022 |
| Content placement recommendations based on path analysis N Hoyne, J Arensman US Patent App. 14/230,550, 2015 | 5 | 2015 |
| User Path Abandonment Analysis N Hoyne US Patent 20,150,262,217, 2015 | 5 | 2015 |
| Content direction based on cumulative user cost N Hoyne US Patent App. 14/051,238, 2015 | 5 | 2015 |
| Lead analysis based on path data N Hoyne US Patent App. 14/229,104, 2015 | 4 | 2015 |
| Content recommendations based on organic keyword analysis N Hoyne, J Arensman US Patent 10,089,387, 2018 | 3 | 2018 |
| Break the wall: why and how to democratize digital in your business Z Aksehirli, Y Bart, K Chan, K Pauwels Emerald Publishing Limited, 2022 | 2 | 2022 |
| Converted: The data-driven way to win customers' hearts N Hoyne | 2 | 2022 |
| Keyword recommendations based on organic keyword analysis N Hoyne, J Arensman US Patent App. 14/085,477, 2015 | 2 | 2015 |
| Systems and Methods for Automated Intervention N Hoyne US Patent App. 17/920,629, 2023 | 1 | 2023 |
| Dashboards: From Performance Art to Decision Support D Reibstein, N Hoyne, K Pauwels NIM Marketing Intelligence Review 15 (1), 60-63, 2023 | 1 | 2023 |
| Learn from the Experiences of Others Z Aksehirli, Y Bart, K Chan, K Pauwels Break the Wall: Why and How to Democratize Digital in Your Business, 79-145, 2022 | | 2022 |
| System for constructing path-based database structure N Hoyne, R Zibelman US Patent 10,110,484, 2018 | | 2018 |
| Machine learning to optimize controlled experiments N Hoyne | | 2018 |
| Content recommendations based on organic keyword analysis N Hoyne, J Arensman US Patent 9,767,187, 2017 | | 2017 |
| METHOD FOR INTERPRETING CONVERSION PATH PERFORMANCE FROM UPPER-FUNNEL INTERACTIONS N Hoyne | | 2016 |
Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
