| Are simple business request letters really simple? A comparison of Chinese and English business request letters KCC Kong Text & Talk 18 (1), 103-141, 1998 | 165 | 1998 |
| Professional discourse K Kong Cambridge University Press, 2014 | 139 | 2014 |
| Politeness of service encounters in Hong Kong KCC Kong Pragmatics. Quarterly Publication of the International Pragmatics …, 1998 | 80 | 1998 |
| A taxonomy of the discourse relations between words and visuals KCC Kong Information design journal 14 (3), 207-230, 2006 | 79 | 2006 |
| Marketing of belief: intertextual construction of network marketers' identities KCC Kong Discourse & Society 12 (4), 473-503, 2001 | 62 | 2001 |
| Learning English through workplace communication: An evaluation of existing resources in Hong Kong PWY Lam, W Cheng, KCC Kong English for Specific Purposes 34, 68-78, 2014 | 60 | 2014 |
| Accounts as a politeness strategy in the internal directive documents of a business firm in Hong Kong KCC Kong Journal of Asian Pacific Communication 16 (1), 77-101, 2006 | 57 | 2006 |
| Property transaction report: news, advertisement or a new genre? KCC Kong Discourse Studies 8 (6), 771-796, 2006 | 41 | 2006 |
| A corpus-based study in comparing the multimodality of Chinese-and English-language newspapers KCC Kong Visual Communication 12 (2), 173-196, 2013 | 40 | 2013 |
| Linguistic resources as evaluators in English and Chinese research articles KCC Kong Walter de Gruyter 24 (3), 275-308, 2005 | 39 | 2005 |
| “Are you my friend?”: Negotiating friendship in conversations between network marketers and their prospects KCC Kong Language in Society 32 (4), 487-522, 2003 | 39 | 2003 |
| A comparison of the linguistic and interactional features of language learning websites and textbooks K Kong Computer Assisted Language Learning 22 (1), 31-55, 2009 | 36 | 2009 |
| Eastern voices: Enriching research on communication in business: A forum F Bargiela-Chiappini, OO Chakorn, G Chew Chye Lay, Y Jung, KCC Kong, ... Discourse & Communication 1 (2), 131-152, 2007 | 28 | 2007 |
| Professional communication: Collaboration between academics and practitioners W Cheng, KCC Kong Hong Kong University Press, 2009 | 24 | 2009 |
| Managing the ambiguous and conflicting identities ofupline'anddownline'in a network marketing firm KCC Kong Discourse Studies 4 (1), 49-74, 2002 | 24 | 2002 |
| Learning English through workplace communication: Linguistic devices for interpersonal meaning in textbooks in Hong Kong W Cheng, PWY Lam, KCC Kong English for Specific Purposes 55, 28-39, 2019 | 19 | 2019 |
| A filial son or a loving mother?: Evaluation as recontextualisation devices in property transaction reports KCC Kong Journal of pragmatics 40 (3), 431-453, 2008 | 15 | 2008 |
| Marked Themes and thematic patterns in abstracts, advertisements and administrative documents KCC Kong Word 55 (3), 343-362, 2004 | 13 | 2004 |
| Media discourse KCC Kong Discourse, of course, 253-273, 2009 | 10 | 2009 |
| Juxtaposing identities as a symbolic resource: social and problem gamblers in Singapore's problem gambling campaign RCH Leung, KCC Kong Text & Talk 33 (1), 25-51, 2013 | 6 | 2013 |
