| Social media marketing gains importance after Covid-19 AN Mason, J Narcum, K Mason Cogent Business & Management 8 (1), 1870797, 2021 | 426 | 2021 |
| Status of corporate sustainability: A content analysis of Fortune 500 companies M Amini, CC Bienstock, JA Narcum Business Strategy and the Environment 27 (8), 1450-1461, 2018 | 102 | 2018 |
| Pandemic effects on social media marketing behaviors in India AN Mason, M Brown, K Mason, J Narcum Cogent Business & Management 8 (1), 1943243, 2021 | 35 | 2021 |
| YOU CAN’T FOOL ME! OR CAN YOU? ASSIMILATION AND CONTRAST EFFECTS ON CONSUMERS’EVALUATIONS OF PRODUCT AUTHENTICITY IN THE ONLINE ENVIRONMENT JA Narcum, JT Coleman Journal of Asian Business Strategy 5 (9), 200-207, 2015 | 5 | 2015 |
| Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An Abstract MC Peasley, JT Coleman, JA Narcum Creating Marketing Magic and Innovative Future Marketing Trends, 991-991, 2017 | 3 | 2017 |
| Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness? JT Coleman, JA Narcum ADVANCES IN MARKETING 303, 2014 | 1 | 2014 |
