| Consumer innovativeness and perceived risk: implications for high technology product adoption T Hirunyawipada, AK Paswan Journal of consumer marketing 23 (4), 182-198, 2006 | 399 | 2006 |
| Private label brand image: its relationship with store image and national brand A Vahie, A Paswan International Journal of Retail & Distribution Management 34 (1), 67-84, 2006 | 390 | 2006 |
| Cross-functional integration and new product success: an empirical investigation of the findings LC Troy, T Hirunyawipada, AK Paswan Journal of Marketing 72 (6), 132-146, 2008 | 367 | 2008 |
| Ownership redirection in franchised channels RP Dant, PJ Kaufmann, AK Paswan Journal of Public Policy & Marketing 11 (1), 33-44, 1992 | 178 | 1992 |
| What we know about ownership redirection in franchising: A meta-analysis RP Dant, AK Paswan, PJ Kaufman Journal of Retailing 72 (4), 429-444, 1996 | 168 | 1996 |
| Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market AK Paswan, D Sharma Journal of Product & Brand Management 13 (3), 144-155, 2004 | 151 | 2004 |
| Student evaluation of instructor: A nomological investigation using structural equation modeling AK Paswan, JA Young Journal of Marketing Education 24 (3), 193-202, 2002 | 134 | 2002 |
| Higher education institutions: Satisfaction and loyalty among international students AK Paswan, G Ganesh Journal of Marketing for Higher Education 19 (1), 65-84, 2009 | 122 | 2009 |
| Services purchased at brick and mortar versus online stores, and shopping motivation RK Rajamma, AK Paswan, G Ganesh Journal of Services Marketing 21 (3), 200-212, 2007 | 122 | 2007 |
| Toward a contextually anchored service innovation typology A Paswan, D D'Souza, MA Zolfagharian Decision Sciences 40 (3), 513-540, 2009 | 119 | 2009 |
| Knowledge management and franchise systems AK Paswan, CM Wittmann Industrial Marketing Management 38 (2), 173-180, 2009 | 116 | 2009 |
| Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience RK Rajamma, AK Paswan, MM Hossain Journal of Product & Brand Management 18 (3), 188-197, 2009 | 105 | 2009 |
| An empirical investigation of the linkages among relationalism, environmental uncertainty, and bureaucratization AK Paswan, RP Dant, JR Lumpkin Journal of Business Research 43 (3), 125-140, 1998 | 93 | 1998 |
| E-tailer׳ s return policy, consumer׳ s perception of return policy fairness and purchase intention Z Pei, A Paswan, R Yan Journal of Retailing and Consumer Services 21 (3), 249-257, 2014 | 91 | 2014 |
| Cultural brands from emerging markets: Brand image across host and home countries F Guzmán, AK Paswan Journal of International Marketing 17 (3), 71-86, 2009 | 88 | 2009 |
| Cross-cultural interaction comfort and service evaluation AK Paswan, G Ganesh Journal of International Consumer Marketing 18 (1-2), 93-115, 2005 | 77 | 2005 |
| Non-profit organization and membership motivation: An exploration in the museum industry AK Paswan, LC Troy Journal of Marketing Theory and Practice 12 (2), 1-15, 2004 | 68 | 2004 |
| Do consumers discern innovations in service elements? M Zolfagharian, A Paswan Journal of Services Marketing 22 (5), 338-352, 2008 | 61 | 2008 |
| Dimensions of peer evaluation, overall satisfaction, and overall evaluation: An investigation in a group task environment AK Paswan, K Gollakota Journal of Education for Business 79 (4), 225-231, 2004 | 59 | 2004 |
| Loyalty towards the country, the state and the service brands AK Paswan, S Kulkarni, G Ganesh Journal of Brand Management 10 (3), 233-251, 2003 | 58 | 2003 |
Francisco GuzmanAssociate Professor of Marketing, University of North TexasVerified email at unt.edu
