| Students as customers in higher education: reframing the debate M Guilbault Journal of Marketing for Higher Education 26 (2), 132-142, 2016 | 278 | 2016 |
| Students as customers in higher education: The (controversial) debate needs to end M Guilbault Journal of retailing and consumer services 40, 295-298, 2018 | 270 | 2018 |
| Customer mind-set: Investigating a measure of market orientation using higher education as the context M Guilbault Anderson University, 2010 | 10 | 2010 |
| A view from the vendor’s side: factors that determine satisfaction S Gopalakrishnan, M Guilbault, AK Ojha South Asian Journal of Business Studies 6 (3), 214-228, 2017 | 9 | 2017 |
| Dancing with wolves: how R&D human capital can benefit from coopetition V Vlaisavljevic, S Gopalakrishnan, H Zhang, C Cabello‐Medina, ... R&D Management 52 (3), 449-464, 2022 | 8 | 2022 |
| Culture and the Impact on Customer Service: Considerations for Offshoring to India MD Guilbault, V Omanwa Atlantic Marketing Journal 3 (1), 6, 2014 | 4 | 2014 |
| MRKT 331-451: Customer Insights M Guilbault | | 2023 |
| Drivers of vendor satisfaction with clients in IT outsourcing relationships S Gopalakrishnan, M Guilbault, A Ojha 2016 Portland International Conference on Management of Engineering and …, 2016 | | 2016 |
