| Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives PGSA Jayarathne, BTK Chathuranga, NJ Dewasiri, S Rana South Asian Journal of Marketing 4 (1), 51-73, 2022 | 13 | 2022 |
| Multi-Sensory Brand Experience and Impulse Buying Tendency: An Exploration of Sri Lankan Supermarkets BTK Chathuranga, VGP Lakshika International Journal of Trend in Scientific Research and Development …, 2019 | 8 | 2019 |
| A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism UJ Mirando, PUI Dabare, BTK Chathuranga Sri Lanka Journal of Marketing 8, 2022 | 1 | 2022 |
| Capital Structure and Firm Performance: How Does Marketing Expense Interact? R Wijesooriya, BTK Chathuranga, TMS Peiris Asian Journal of Economics, Business and Accounting 21 (16), 12-28, 2021 | 1 | 2021 |
| Exploring Sri Lanka's Tourist Image Perceptions through Travel Blog Narratives: A Netnographic Study L Chandralal, WDC Jayawickrama, LHTS Wickramasooriya, ... Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2024 | | 2024 |
| Factors Influencing Consumer Adoption of E-Payments: With Special Reference to Sri Lankan Electricity Bill Payers MHM Fernando, WDC Jayawickrama, BTK Chathuranga International Conference on Sustainable Business Management Practices and …, 2021 | | 2021 |
| Book Review: Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Herman Kartajaya and Iwan Setiawan BTK Chathuranga, P Jayarathne, WDC Jayawickrama South Asian Journal of Marketing 1 (2), 158-161, 2020 | | 2020 |
| Religious orientation and alcohol purchase intention: an empirical investigation of Sri Lankan male consumers BTK Chathuranga, DT Rathnayake Vidyodaya Journal of Management 6 (2), 2020 | | 2020 |
| Impact Impact of Religious Orientation on Alcohol Purchase Intention: With Reference to Sri Lankan Male Alcohol Consumers BTK Chathuranga, R DT International Research Symposium on Social Sciences and Humanities (IRSSSH …, 2018 | | 2018 |
P.G. S. A. Jayarathne (PhD)Professor, University of Sri Jayewardenepura (Permanant)and SLIIT (on contract)Verified email at sjp.ac.lk
