| Materialism, television and social media – analysis of the transformation of post-colonial Indian market K Selvanayagam, V Rehman Journal of Historical Research in Marketing 11 (03), 2019 | 9 | 2019 |
| Responsibility finds a way: A typology and framework development approach towards public sector crisis management K Chandrasekar, K Selvanayagam, V Rehman International Journal of Strategic Communication 15 (4), 328-356, 2021 | 4 | 2021 |
| Building “Pyramid of Oneness” - Delineating Differences among Human Brands, Celebrities and Person-Brands K Selvanayagam, V Rehman Advances in Consumer Research 48 (2020), 669-670, 2020 | | 2020 |
| A Conceptual Framework of Violation of Trust and Negative Emotional Responses During Brand Transgressions K Selvanayagam, V Rehman ACR North American Advances, 2018 | | 2018 |
| A Conceptual Framework of the Role of Shameduring Violation of Trust in a Consumer-Brand Relationship K Selvanayagam, V Rehman ACR Asia-Pacific Advances, 2018 | | 2018 |
| Competitive Papers—Extended Abstracts K Selvanayagam, V Rehman ASIA-PACIFIC CONFERENCE 20, 9, 0 | | |
Varisha RehmanIndian Institute of Technology, MadrasVerified email at iitm.ac.in
