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Mengzhou Zhuang
Mengzhou Zhuang
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Title
Cited by
Cited by
Year
Manufactured opinions: The effect of manipulating online product reviews
M Zhuang, G Cui, L Peng
Journal of Business Research 87, 24-35, 2018
1662018
Consumer perceptions of online review deceptions: an empirical study in China
L Peng, G Cui, M Zhuang, C Li
Journal of Consumer Marketing, 2016
88*2016
What if consumers view online product reviews as intentional manipulation
G Cui, MZ Zhuang, L Peng
Journal of Marketing Science 10 (1), 21-33, 2014
14*2014
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms
M Zhuang, EE Fang, J Lee, X Li
Information Systems Research 32 (4), 1412-1430, 2021
132021
When does guanxi hurt interfirm cooperation? The moderating effects of institutional development and IT infrastructure capability
T Lu, M Zhuang, G Zhuang
Journal of Business Research 125, 177-186, 2021
122021
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
E Fang, B Dong, M Zhuang, F Cai
Journal of Marketing 87 (3), 451–471, 2023
52023
The effects of Covid-19 on mobile app usage
M Zhuang, E Fang, R Wang, Y Han
Available at SSRN 3740433, 2020
42020
Tales of two channels: digital advertising performance between AI recommendation and user subscription channels
B Dong, M Zhuang, E Fang, M Huang
Journal of Marketing 88 (2), 141-162, 2024
22024
The Effects of COVID-19 on Mobile App Usage (preprint)
M Zhuang, E Fang, R Wang, Y Han
2020
Manipulating Online Product Reviews: Its Effect on Consumer Suspicion and Purchase Intention
L PENG, G CUI, M ZHUANG
International Academic Conference on Social Sciences and Management, 2015
2015
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