| The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases S Holiday, JL Hayes, BC Britt, Y Lyu International Journal of Advertising 40 (2), 199-224, 2021 | 39 | 2021 |
| A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using … S Holiday, JL Hayes, H Park, Y Lyu, Y Zhou Journal of Interactive Marketing 58 (4), 414-439, 2023 | 6 | 2023 |
| Journalism’s backstage players: The development of journalism professional associations and their roles in a troubled field L Sherrill, J Zhang, D Deavours, N Towery, Y Lyu, W Singleton, K Kuang, ... Journal of Media Business Studies 19 (1), 53-71, 2022 | 6 | 2022 |
| From the ashes of ubiquity: Selfie culture as a new communication frontier J Maddox, S Holiday, Y Lyu Reimagining Communication: Experience, 226-243, 2020 | 2 | 2020 |
| Examining the effects of addressable TV advertising on children and their parents NH Brinson, S Holiday, H Park, Y Lyu International Journal of Advertising 43 (4), 692-715, 2024 | | 2024 |
| Shared and Distinct Selfie Motivations between China and the US and the Distinguishing Influence of Nationality and Cultural Dimensions Y Lyu, S Holiday Journal of Intercultural Communication Research 52 (1), 79-98, 2023 | | 2023 |
| CONNECTING OR CONCERNING: MECHANISMS OF THE PERCEIVED AND ACTUAL INFLUENCE OF ADDRESSABLE TV ADVERTISING ON CHILDREN AND THEIR PARENTS NH Brinson, S Holiday, H Park, Y Lyu American Academy of Advertising. Conference. Proceedings (Online), 17-18, 2022 | | 2022 |
| PREDICTING PARENTAL ADVERTISING MEDIATION: THE DIRECT AND INDIRECT INFLUENCE OF PERCEIVED ADDRESSABILITY IN ADVERTISING TARGETING CHILDREN S Holiday, NH Brinson, Y Lyu American Academy of Advertising. Conference. Proceedings (Online), 81-81, 2021 | | 2021 |
Steven HolidayAssistant Professor of Advertising, University of AlabamaVerified email at apr.ua.edu
