| What is confirmation bias S Heshmat Psychology Today 23, 2015 | 80 | 2015 |
| Eating behavior and obesity: Behavioral economics strategies for health professionals S Heshmat springer publishing company, 2011 | 52 | 2011 |
| Addiction: A behavioral economic perspective S Heshmat Routledge, 2015 | 26 | 2015 |
| Basics of identity S Heshmat Psychology Today 8, 2014 | 24 | 2014 |
| Focus: Addiction: Behavioral Economics of Self-Control Failure S Heshmat The Yale Journal of Biology and Medicine 88 (3), 333, 2015 | 14 | 2015 |
| Social anxiety disorder (SAD). SAD is a risk factor for addiction S Heshmat Psychology Today. https://www. psychologytoday. com/us/blog/science-choice …, 2014 | 14 | 2014 |
| Music, emotion, and well-being S Heshmat Psychology Today 25, 2019 | 12 | 2019 |
| Basics of identity: what do we mean by identity and why does identity matter? S Heshmat Psychology Today, 2014 | 12 | 2014 |
| An overview of managerial economics in the health care system S Heshmat Delmar Thomson Learning, 2001 | 12 | 2001 |
| A decision model for competitive bidding. S Heshmat Journal of Health Care Finance 22 (4), 81-87, 1996 | 12 | 1996 |
| What is behavioral economics S Heshmat Psychology Today, 2017 | 11 | 2017 |
| Applying behavioral economics to changing health behavior: The case of weight-loss management S Heshmat Californian Journal of Health Promotion 4 (4), 21-29, 2006 | 11 | 2006 |
| Eight Reasons Why We Get Bored S Heshmat Psychology Today, 2012 | 10 | 2012 |
| What is loss aversion S Heshmat Psychology Today, 2018 | 8 | 2018 |
| Anxiety vs. Fear S Heshmat Psychology Today, 2018 | 7 | 2018 |
| Why do we remember certain things, but forget others S Heshmat Psychology Today 8, 2015 | 7 | 2015 |
| What Is Confirmation Bias? People are prone to believe what they want to believe S Heshmat Psychology Today.(April 2015). Retrieved January 15, 2021, 2015 | 7 | 2015 |
| The role of denial in addiction S Heshmat Psychology today, 2018 | 6 | 2018 |
| The 5 Most Common Reasons We Procrastinate S Heshmat Psychology Today 17, 2016 | 6 | 2016 |
| Commentary: Managed Care and the Relevant Costs for Pricing S Heshmat Health Care Management Review 22 (1), 82-85, 1997 | 5 | 1997 |
