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Xi (Alan) Zhang
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Dynamically Managing a Profitable Email Marketing Program
X Zhang, V Kumar, K Cosguner
Journal of Marketing Research, 0
206*
Modeling customer opt-in and opt-out in a permission-based marketing context
V Kumar, X Zhang, A Luo
Journal of Marketing Research 51 (4), 403-419, 2014
1942014
Regaining “lost” customers: The predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
V Kumar, Y Bhagwat, X Zhang
Journal of Marketing 79 (4), 34-55, 2015
1302015
Winning back lost customers
V Kumar, Y Bhagwat, X Zhang
Harvard Business Review, 22-23, 2016
62016
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Articles 1–4