| Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy RG Bilro, SMC Loureiro, J Guerreiro Journal of Hospitality Marketing & Management 28 (2), 147-171, 2019 | 24 | 2019 |
| The role of website stimuli of experience on engagement and brand advocacy RG Bilro, SMC Loureiro, F Ali Journal of Hospitality and Tourism Technology, 2018 | 16 | 2018 |
| Analysing consumer-brand engagement through appreciative listening on social network platforms J Pina, L.S, Loureiro, S.M.C., Rita, P., Sarmento, E.M., Bilro, R.G., Guerreiro Journal of Promotion Management, 2019 | 3 | 2019 |
| The role of consumer-brand engagement in a digital marketing era RG Bilro ISCTE Business School, at ISCTE - University Institute of Lisbon, 2017 | 2 | 2017 |
| Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers SMC Loureiro, RG Bilro Exploring the Power of Electronic Word-of-Mouth in the Services Industry, 18-34, 2020 | 1 | 2020 |
| Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study SMC Loureiro, J Romero, RG Bilro Journal of Business Research, 2019 | 1 | 2019 |
| The effect of consumer-generated media stimuli on emotions and consumer brand engagement SMC Loureiro, RG Bilro, A Japutra Journal of Product & Brand Management 29 (3), 387-408, 2019 | 1 | 2019 |
| How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach F Rosado-Pinto, SMC Loureiro, RG Bilro Journal of Promotion Management 26 (4), 457-480, 2020 | | 2020 |
| Implications of Gamification and Virtual Reality in Higher Education RG Bilro, SMC Loureiro, FJ de Aires Angelino Managerial Challenges and Social Impacts of Virtual and Augmented Reality …, 2020 | | 2020 |
| Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society A Japutra, RG Bilro, SMC Loureiro Managerial Challenges and Social Impacts of Virtual and Augmented Reality …, 2020 | | 2020 |
| The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members RG Bilro, JF dos Santos, S Loureiro | | 2019 |
| Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda S Loureiro, RG Bilro, TM Ferro 48th annual European Marketing Academy annual conference-EMAC, 2019 | | 2019 |
| Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach F Rosado-Pinto, S Loureiro, RG Bilro | | 2019 |
| Exploring the future of virtual reality and gamification in learning enviornments: students motivation and engagement in higher education F Angelino, S Loureiro, RG Bilro | | 2019 |
| Exploring the rewards dimension of engagement in consumer-fashion brand relationship MG Cabaço, RG Bilro, SMC Loureiro Exploring the rewards dimension of engagement in consumer-fashion brand …, 2019 | | 2019 |
| The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement P Nobre, RG Bilro, SMC Loureiro The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer …, 2019 | | 2019 |
| Do hedonic rewards at online communities affect consumer-fashion brand engagement? a PLS approach RG Bilro, SMC Loureiro, MG Cabaço Do hedonic rewards at online communities affect consumer-fashion brand …, 2019 | | 2019 |
| Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands JF Dos Santos, RG Bilro, SMC Loureiro Analysing the impact of massclusivity campaigns on luxury and mass-market …, 2019 | | 2019 |
| The perception of active listening practice on social networks LS Pina, SMC Loureiro, P Rita, EM Sarmento, RG Bilro, J Guerreiro 2018 Global Marketing Conference at Tokyo Proceedings 2018, 1098-1106, 2018 | | 2018 |
| Analysing customer engagement on social network platforms devoted to tourism and hospitality RG Bilro, SMC Loureiro, J Guerreiro 2018 Global Marketing Conference at Tokyo, 239-240, 2018 | | 2018 |
Sandra LoureiroMarketing ProfessorEmail confirmado em iscte.pt
