| I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model A Kuanr, D Pradhan, HR Chaudhuri Psychology & Marketing 37 (2), 260-277, 2020 | 70 | 2020 |
| Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands D Pradhan, A Kuanr, S Anupurba Pahi, MS Akram Psychology & Marketing 40 (1), 27-47, 2023 | 65 | 2023 |
| Developing banking intelligence in emerging markets: Systematic review and agenda R Arjun, A Kuanr, KR Suprabha International Journal of Information Management Data Insights 1 (2), 100026, 2021 | 62 | 2021 |
| Why do consumers subvert brands? Investigating the influence of subjective well‐being on brand avoidance A Kuanr, D Pradhan, T Lyngdoh, MSW Lee Psychology & Marketing 39 (3), 612-633, 2022 | 25 | 2022 |
| Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values A Kuanr, D Israel, D Pradhan, H Roy Chaudhuri Journal of Consumer Behaviour 20 (5), 1051-1064, 2021 | 12 | 2021 |
| How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness D Roy Bhattacharjee, A Kuanr, N Malhotra, D Pradhan, TR Moharana International Marketing Review 40 (6), 1480-1508, 2023 | 4 | 2023 |
| What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence TR Moharana, D Roy Bhattacharjee, D Pradhan, A Kuanr Psychology & Marketing 40 (6), 1211-1236, 2023 | 4 | 2023 |
| Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement DR Bhattacharjee, D Pradhan, A Kuanr, N Malhotra Journal of Advertising, 1-20, 2024 | | 2024 |
| Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing A Kuanr, T Lyngdoh, S Guda, D Pradhan IIM Kozhikode Society & Management Review, 22779752221111599, 2022 | | 2022 |
| I (don’t) consume, therefore I am: Investigating materialism and voluntary simplicity through a moderated serial mediation model D Pradhan, A Kuanr, HR Chaudhuri Anti-consumption Beyond Boundaries, 18, 0 | | |
Debasis PradhanProfessor of Marketing, XLRI IndiaVerified email at xlri.ac.in
