| Not all corporate social responsibility (CSR) is created equal: A study of consumer perceptions of CSR on firms post fraud K Harrison, L Huang Journal of Marketing Theory and Practice 30 (4), 494-511, 2022 | 13 | 2022 |
| Patient consideration of local hospital, center of excellence, and medical tourism options for surgery B Yoo, ST Thelen, K Harrison Health Marketing Quarterly 40 (2), 119-140, 2023 | 10 | 2023 |
| Goal-relevant versus incidental similarity when choosing between multiple service providers AD Arndt, K Karande, K Harrison, L Khoshgadam Journal of Business Research 126, 556-564, 2021 | 9 | 2021 |
| What draws voters to brandidates and why?–Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality KM Harrison, B Yoo, S Thelen, J Ford Journal of Product & Brand Management 32 (1), 59-78, 2023 | 8 | 2023 |
| The role of generic price look-up code in WIC benefit redemptions J Zhang, Q Zhang, C Tang, K Park, K Harrison, PW McLaughlin, B Stacy Journal of Public Policy & Marketing 41 (3), 237-253, 2022 | 3 | 2022 |
| Necessity is the mother of innovations: A qualitative study of event innovations during “shock” events S Unson, W Wang, K Harrison Journal of Convention & Event Tourism 24 (5), 458-479, 2023 | 2 | 2023 |
| To thine own self be true: a moderated moderated mediation of corporation social responsibility model L Huang, K Harrison Journal of Marketing Management 39 (7-8), 615-647, 2023 | 1 | 2023 |
| CSR Fraud and Consumer Opinions: What Simulated “tweets” Can Explain about Consumer Beliefs in CSR K Harrison, L Huang Journal of Sustainable Marketing 4 (1), 15-43, 2023 | | 2023 |
| What Do These Tweets Mean for Us? How Analysis of Consumer Tweets Sheds Light on Consumers' CSR Beliefs and Firm Confidence K Harrison, L Huang Business Research Proceedings 1 (1), 55-55, 2023 | | 2023 |
| How Political Ideology Impacts Political Brand Image: Analysis of the 2016, 2018, and 2020 Elections KM Harrison, S Thelen, B Yoo | | 2023 |
| How “tweet” tones can explain consumer beliefs in CSR KM Harrison, L Huang | | 2023 |
| The development and validation of a Chinese American affiliation scale K Harrison, J Ford, K Karande, A Merchant, W Zhang Journal of Business Research 143, 331-345, 2022 | | 2022 |
| Determining Patient Satisfaction and Well-being in Dental Healthcare: Expanding Theoretical Models through Grounded-Theory Methods KM Harrison | | 2022 |
| Game and Punishment Criminal Justice Lens on Commission Structure Ethics: An Abstract K Harrison, AD Arndt Academy of Marketing Science Annual Conference-World Marketing Congress, 107-108, 2021 | | 2021 |
| When Authenticity Backfires: Genuine CSR Intent Could Cause More Harm than Good: An Abstract K Harrison, L Huang Academy of Marketing Science Annual Conference-World Marketing Congress, 109-110, 2021 | | 2021 |
| What a Trip! How Patients Evaluate Centers of Excellence in the Medical Tourism Industry: An Abstract S Thelen, B Yoo, K Harrison Academy of Marketing Science Annual Conference-World Marketing Congress, 361-362, 2021 | | 2021 |
| Propensity to Assimilate: A Grounded Theory Development of the Consumer Acculturation Process: An Abstract K Harrison, JB Ford, K Karande, A Merchant Academy of Marketing Science Annual Conference, 339-340, 2020 | | 2020 |
| Consumer Acculturation as a Process: A Propensity to Acculturate Index and an Adapted Acculturation Scale: An Abstract K Harrison, JB Ford Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Inferences about Target Marketing from Languages on Website and its Implications: An Abstract K Harrison, M Gopinath, M Glassman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics: An Abstract K Harrison Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
Lei Huang, Ph.D.Associate Professor of Marketing, State University of New York at FredoniaVerified email at fredonia.edu
