| Marketing: theory, evidence, practice B Sharp (No Title), 2013 | 132 | 2013 |
| Creative that sells: How advertising execution affects sales N Hartnett, R Kennedy, B Sharp, L Greenacre Journal of Advertising 45 (1), 102-112, 2016 | 65 | 2016 |
| Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention? S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan Journal of Advertising Research 59 (3), 295-311, 2019 | 40 | 2019 |
| Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020 | 38 | 2020 |
| Comparing direct and indirect branding in advertising N Hartnett, J Romaniuk, R Kennedy Australasian Marketing Journal 24 (1), 20-28, 2016 | 36 | 2016 |
| The Relative Influence of Advertising and Word-of-Mouth on Viewing New Season Television Programmes J Romaniuk, N Hartnett European Journal of Marketing 51 (1), 65-81, 2017 | 28 | 2017 |
| Does double jeopardy apply using average spend per buyer as the loyalty metric? J Dawes, A Bond, N Hartnett, B Sharp Australasian Marketing Journal 25 (4), 261-268, 2017 | 17 | 2017 |
| When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods N Hartnett, A Gelzinis, V Beal, R Kennedy, B Sharp Journal of Advertising Research 61 (3), 247-259, 2021 | 11 | 2021 |
| Marketing is scrambled: All evidence-based theorists are invited to breakfast R Kennedy, N Hartnett Australasian marketing journal 26 (4), 303-306, 2018 | 11 | 2018 |
| Marketers' intuitions about the sales effectiveness of advertisements N Hartnett, R Kennedy, B Sharp, L Greenacre Journal of Marketing Behavior 2 (2–3), 177-194, 2016 | 11 | 2016 |
| Influence of dynamic content on visual attention during video advertisements B Wooley, S Bellman, N Hartnett, A Rask, D Varan European Journal of Marketing 56 (13), 137-166, 2022 | 10 | 2022 |
| Generalisability of Advertising Persuasion Principles B Sharp, N Hartnett European Journal of Marketing 50 (1/2), 301-305, 2016 | 9 | 2016 |
| Finding creative drivers of advertising effectiveness with modern data analysis J Williams, N Hartnett, G Trinh International Journal of Market Research 65 (4), 423-447, 2023 | 6 | 2023 |
| Launch of Freeview in Australia: Where did the audience come from? V Beal School of Marketing, Edith Cowan University, 2011 | 5 | 2011 |
| Advertising and Word-of-mouth: Relative and Interactive Effects on Television Audience Draw N Harnett ANZMAC, 2008 | 4 | 2008 |
| Reaching Voters on Social Media: Planning Political Advertising on Snapchat A Tanusondjaja, A Michelon, N Hartnett, L Stocchi International Journal of Market Research 65 (5), 566-580, 2023 | 3 | 2023 |
| Is Brand Distinctiveness a Separate Facet of Brand Knowledge? N Hartnett ANZMAC, 2010 | 3 | 2010 |
| Understanding, identifying and building distinctive brand assets J Romaniuk University of South Australia, 2010 | 3 | 2010 |
| Extending validity testing of the Persuasion Principles Index N Hartnett, L Greenacre, R Kennedy, B Sharp European Journal of Marketing 54 (9), 2245-2255, 2020 | 2 | 2020 |
| Distinctive assets and advertising effectiveness N Hartnett | 2 | 2011 |
