| The role of store location in influencing customers' store choice DC Jaravaza, P Chitando Journal of Emerging Trends in Economics and Management Sciences 4 (3), 302-307, 2013 | 75 | 2013 |
| Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe L Mandongwe, DC Jaravaza Cogent Business & Management 7 (1), 1818365, 2020 | 39 | 2020 |
| Factors influencing micro and small enterprises' access to finance since the adoption of multi-currency system in Zimbabwe I Mabhungu, B Masamha, S Mhazo, D Jaravaza, L Chiriseri E3 Journal of Business Management and Economics 2 (6), 217-222, 2011 | 26 | 2011 |
| Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa A Zici, ES Quaye, DC Jaravaza, Y Saini Cogent Psychology 8 (1), 1991728, 2021 | 13 | 2021 |
| Traditional contraceptives and indigenous knowledge systems in Mutasa District of Manicaland Province, Zimbabwe DC Jaravaza International journal of academic research in progressive education and …, 2013 | 13 | 2013 |
| Determinants of perception towards private label brands in Zimbabwe: the role of familiarity, store image, demographic factors and consumer characteristics S Nyengerai, D Jaravaza, P Mukucha, R Chirimubwe, E Manjoro Journal of Business and Management Studies 3 (5), 224-230, 2013 | 12 | 2013 |
| Customers Emotional Responses To Employees Displayed Positive Emotions P Mukucha, A Musekiwa, RG Chirimubwe, DC Jaravaza, S Nyengerai Australian Journal of Business and Management Research 2 (6), 40-46, 2012 | 10 | 2012 |
| Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa LJ Ngcamu, ES Quaye, SS Horvey, DC Jaravaza Journal of Consumer Behaviour 22 (3), 618-631, 2023 | 8 | 2023 |
| Global fast food brands: The role of consumer ethnocentrism in frontier markets P MUKUCHA, DC JARAVAZA The Journal of Industrial Distribution & Business 12 (6), 7-21, 2021 | 8 | 2021 |
| The impact of sports sponsorship on brand equity dimensions: A case of Castle Lager Brand in Zimbabwe DC Jaravaza, A Guveya International Journal of Science and Research 5 (5), 1958-1963, 2016 | 7 | 2016 |
| Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms DC Jaravaza, F Saruchera International Journal of Pharmaceutical and Healthcare Marketing 16 (1), 1-21, 2022 | 6 | 2022 |
| Evaluating the impact of quality antecedents on university students’e-learning continuance intentions: A post COVID-19 perspective P Dangaiso, F Makudza, DC Jaravaza, J Kusvabadika, N Makiwa, ... Cogent Education 10 (1), 2222654, 2023 | 5 | 2023 |
| Towards gender-based market segmentation:The differential influence of gender on dining experiences in the university cafeteria industry P Mukucha, DC Jaravaza, M Forbes Management and Economics Review 7 (2), 182-200, 2022 | 5 | 2022 |
| Circular economy of shopping bags in emerging markets: A demographic comparative analysis of propensity to reuse plastic bags versus cotton bags and paper bags P Mukucha, DC Jaravaza, S Nyengerai Cogent Engineering 10 (1), 2176582, 2023 | 4 | 2023 |
| Comparative advantage and export development: The case of Egypt DC Jaravaza, M Mzumara, S Nyengerai Greener Journal of Business and Management Studies, 2013 | 4 | 2013 |
| Contract farming: a comparison of production and marketing contracts as sourcing strategies in the fast food restaurant industry P Mukucha, S Tsekea, DC Jaravaza, N Jaravaza Journal of Foodservice Business Research, 1-18, 2024 | 3 | 2024 |
| COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs DC Jaravaza, J Risiro, P Mukucha Cogent Public Health 10 (1), 2178052, 2023 | 3 | 2023 |
| Enhancing supply chain agility through e-procurement in a volatile frontier market F Makudza, DC Jaravaza, T Govha, P Mukucha, F Saruchera Journal of Transport and Supply Chain Management 17, 847, 2023 | 3 | 2023 |
| Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective DCJ P Dangaiso, P Mukucha, F Makudza, T Towo, K Jonasi Cogent Social Sciences 10 (1), 2024 | 2 | 2024 |
| The moderating effect of demographics and institutional characteristics between religiosity and cost management accounting practices of rural SMEs L Mandongwe, DC Jaravaza, F Makudza Southern Africa Journal of Education, Science and Technology 5 (2), 31-50, 2022 | 2 | 2022 |
Paul MukuchaBindura University of Science EducationVerified email at buse.ac.zw
