| Purchase intention of “Halal” brands in India: the mediating effect of attitude P Garg, R Joshi Journal of Islamic Marketing 9 (3), 683-694, 2018 | 271 | 2018 |
| Role of brand experience in shaping brand love R Joshi, P Garg International Journal of Consumer Studies, 2020 | 207 | 2020 |
| Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective S Kamboj, R Joshi International Journal of Tourism Cities, 2020 | 54 | 2020 |
| Assessing brand love, brand sacredness and brand fidelity towards halal brands R Joshi, P Garg Journal of Islamic Marketing 13 (4), 807-823, 2022 | 46 | 2022 |
| Evaluating the feedback effects of brand extension on parent brand equity: A study on Indian FMCG industry R Joshi, R Yadav Vision 21 (3), 305-313, 2017 | 34 | 2017 |
| Captivating brand hate using contemporary metrics: a structural equation modelling approach R Joshi, R Yadav Vision 25 (4), 439-447, 2021 | 28 | 2021 |
| An integrated SEM neural network approach to study effectiveness of brand extension in Indian FMCG industry R Joshi, R Yadav Business Perspectives and Research 6 (2), 113-128, 2018 | 28 | 2018 |
| Exploring the mediating effect of parent brand reputation on brand equity R Joshi, R Yadav Paradigm 22 (2), 125-142, 2018 | 25 | 2018 |
| The study of brand extension among generation Y in Indian market R Joshi, R Yadav International Journal of Indian Culture and Business Management 19 (3), 339-353, 2019 | 20 | 2019 |
| Brand desire: Scale development and empirical examination R Joshi, R Yadav Journal of Asia-Pacific Business 21 (3), 169-184, 2020 | 7 | 2020 |
| The effect of bank reputation on loyalty–the moderating role of bank type R Sharma, R Joshi South Asian Journal of Business Studies, 2022 | 6 | 2022 |
| Reciprocal effects of brand extension on brand equity: A literature review R Joshi, R Yadav International Journal of Marketing and Business Communication 5 (2), 20-28, 2016 | 5 | 2016 |
| Impact of memorable tourism experiences on tourists’ storytelling intentions: an empirical investigation A Guleria, R Joshi, M Adil International Journal of Tourism Cities, 2024 | 2 | 2024 |
| The impact of memorable tourism experiences on customer-based destination brand equity: the mediating role of destination attachment and overall satisfaction A Guleria, R Joshi, M Adil Journal of Hospitality and Tourism Insights, 2023 | 2 | 2023 |
| Exploring jealousy nexus by demystifying the role of brand passion and loyalty: a hotel service perspective R Joshi, R Yadav International Journal of Technology Marketing 14 (4), 348-364, 2020 | 2 | 2020 |
| Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium R Joshi, P Garg, S Kamboj International Journal of Internet Marketing and Advertising 19 (1-2), 1-19, 2023 | 1 | 2023 |
| Customer Perception of Brand Extension and Its Impact on Brand Equity: A Study on Indian FMCG Sector R Joshi | 1 | 2019 |
| Exploring the effect of brand love on brand advocacy: the mediating role of brand sacredness and fidelity R Joshi, S Kamboj International Journal of Technology Marketing 18 (2), 226-240, 2024 | | 2024 |
| What resists millennials to adopt hotel booking apps? An empirical analysis based on extended innovation resistance theory S Kumar, N Dhiman, H Kanojia, R Joshi foresight, 2023 | | 2023 |
Rajan YadavProfessor, Delhi Technological University, Delhi,IndiaVerified email at dce.ac.in
