| The innovation diffusion process in a heterogeneous population: A micromodeling approach RA Chatterjee, J Eliashberg Management science 36 (9), 1057-1079, 1990 | 648 | 1990 |
| Reservation price as a range: An incentive-compatible measurement approach T Wang, R Venkatesh, R Chatterjee Journal of Marketing Research 44 (2), 200-213, 2007 | 252 | 2007 |
| A three-stage model of integrated marketing communications at the marketing-sales interface TM Smith, S Gopalakrishna, R Chatterjee Journal of marketing research 43 (4), 564-579, 2006 | 236 | 2006 |
| Analytical models of competition with implications for marketing: issues, findings, and outlook J Eliashberg, R Chatterjee Journal of Marketing Research 22 (3), 237-261, 1985 | 201 | 1985 |
| R&D, marketing innovation, and new product performance: a mixed methods study C Grimpe, W Sofka, M Bhargava, R Chatterjee Journal of product innovation management 34 (3), 360-383, 2017 | 138 | 2017 |
| Optimal monopolist pricing under demand uncertainty in dynamic markets K Raman, R Chatterjee Management Science 41 (1), 144-162, 1995 | 138 | 1995 |
| Cobranding arrangements and partner selection: A conceptual framework and managerial guidelines CE Newmeyer, R Venkatesh, R Chatterjee Journal of the Academy of Marketing Science 42, 103-118, 2014 | 136 | 2014 |
| The name-your-own-price channel in the travel industry: An analytical exploration T Wang, E Gal-Or, R Chatterjee Management Science 55 (6), 968-979, 2009 | 123 | 2009 |
| Stochastic issues in modeling the innovation diffusion process J Eliashberg, R Chatterjee Wharton School, University of Pennsylvania, Marketing Department, 1985 | 96 | 1985 |
| Consumer and corporate adoption of the world wide web as a commercial medium S Gupta, R Chatterjee Electronic marketing and the consumer, 123-138, 1997 | 94 | 1997 |
| Bundling, unbundling, and pricing of multiform products: The case of magazine content R Venkatesh, R Chatterjee Journal of Interactive Marketing 20 (2), 21-40, 2006 | 84 | 2006 |
| A communications response model for a mature industrial product: Application and implications S Gopalakrishna, R Chatterjee Journal of Marketing Research 29 (2), 189-200, 1992 | 70 | 1992 |
| Joint segmentation on distinct interdependent bases with categorical data V Ramaswamy, R Chatterjee, SH Cohen journal of Marketing Research 33 (3), 337-350, 1996 | 61 | 1996 |
| New product introduction under demand uncertainty in competitive industries R Chatterjee, Y Sugita Managerial and Decision Economics 11 (1), 1-12, 1990 | 54 | 1990 |
| Dynamic models incorporating competition R Chatterjee, J Eliashberg, VR Rao New product diffusion models, 165-205, 2000 | 53 | 2000 |
| Analyzing constant-sum multiple criterion data: A segment-level approach WS DeSarbo, V Ramaswamy, R Chatterjee Journal of Marketing Research 32 (2), 222-232, 1995 | 50 | 1995 |
| Investments in exploitation and exploration capabilities: Balance versus focus M Sarkees, J Hulland, R Chatterjee Journal of Marketing Theory and Practice 22 (1), 7-24, 2014 | 49 | 2014 |
| A typology of brand alliances and consumer awareness of brand alliance integration CE Newmeyer, R Venkatesh, JA Ruth, R Chatterjee Marketing letters 29, 275-289, 2018 | 43 | 2018 |
| Timely access to health care: Customer-focused resource allocation in a hospital network R Govind, R Chatterjee, V Mittal International Journal of Research in Marketing 25 (4), 294-300, 2008 | 42 | 2008 |
| Smoking cessation interventions for university students: recruitment and program design considerations based on social marketing theory DR Black, EA Loftus, R Chatterjee, S Tiffany, AS Babrow Preventive Medicine 22 (3), 388-399, 1993 | 40 | 1993 |
