| The formation of buyer–supplier relationships: detailed contract drafting and close partner selection S Wuyts, I Geyskens Journal of marketing 69 (4), 103-117, 2005 | 872 | 2005 |
| Empirical tests of optimal cognitive distance S Wuyts, MG Colombo, S Dutta, B Nooteboom Journal of Economic Behavior & Organization 58 (2), 277-302, 2005 | 558 | 2005 |
| Social networks in marketing C Van den Bulte, SHK Wuyts Marketing Science Institute, 2007 | 527 | 2007 |
| Social networks in marketing C Van den Bulte, SHK Wuyts Marketing Science Institute, 2007 | 527 | 2007 |
| The purchasing of full-service contracts:: An exploratory study within the industrial maintenance market S Stremersch, S Wuyts, RT Frambach Industrial Marketing Management 30 (1), 1-12, 2001 | 428 | 2001 |
| Portfolios of interfirm agreements in technology-intensive markets: Consequences for innovation and profitability S Wuyts, S Dutta, S Stremersch Journal of marketing 68 (2), 88-100, 2004 | 392 | 2004 |
| Vertical marketing systems for complex products: A triadic perspective S Wuyts, S Stremersch, C Van den Bulte, PH Franses Journal of Marketing Research 41 (4), 479-487, 2004 | 302 | 2004 |
| Benefiting from alliance portfolio diversity: The role of past internal knowledge creation strategy S Wuyts, S Dutta Journal of Management 40 (6), 1653-1674, 2014 | 254 | 2014 |
| Handbook of business-to-business marketing GL Lilien, AJ Petersen, S Wuyts Edward Elgar Publishing, 2022 | 130 | 2022 |
| The market valuation of outsourcing new product development N Raassens, S Wuyts, I Geyskens Journal of Marketing Research 49 (5), 682-695, 2012 | 116 | 2012 |
| Corporate board interlocks and new product introductions R Srinivasan, S Wuyts, G Mallapragada Journal of Marketing 82 (1), 132-148, 2018 | 98 | 2018 |
| Outsourcing customer support: The role of provider customer focus S Wuyts, A Rindfleisch, A Citrin Journal of Operations Management 35, 40-55, 2015 | 98 | 2015 |
| Partner selection in B2B information service markets S Wuyts, PC Verhoef, R Prins International Journal of Research in Marketing 26 (1), 41-51, 2009 | 95 | 2009 |
| Extra-role behavior in buyer–supplier relationships S Wuyts International Journal of Research in Marketing 24 (4), 301-311, 2007 | 86 | 2007 |
| The connected customer: The changing nature of consumer and business markets SHK Wuyts, MG Dekimpe, E Gijsbrechts, FGMR Pieters Routledge, 2011 | 72 | 2011 |
| Business-to-business marketing: Looking back, looking forward R Grewal, GL Lilien, JA Petersen, S Wuyts Handbook of business-to-business marketing, 2-11, 2022 | 71 | 2022 |
| The performance implications of outsourcing customer support to service providers in emerging versus established economies N Raassens, S Wuyts, I Geyskens International Journal of Research in Marketing 31 (3), 280-292, 2014 | 50 | 2014 |
| Leveraging customer networks C Van den Bulte, S Wuyts The network challenge: Strategy, profit, and risk in an interlinked world …, 2009 | 43 | 2009 |
| United we stand: The impact of buying groups on retailer productivity I Geyskens, K Gielens, S Wuyts Journal of Marketing 79 (4), 16-33, 2015 | 42 | 2015 |
| Licensing exchange—Insights from the biopharmaceutical industry S Wuyts, S Dutta International Journal of Research in Marketing 25 (4), 273-281, 2008 | 39 | 2008 |
Christophe Van den BulteProfessor of Marketing, The Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
