An integrated structural model of gastronomy tourists’ behaviour QL Leong, S Ab Karim, KW Awang, AZ Abu Bakar International Journal of Culture, Tourism and Hospitality Research 11 (4 …, 2017 | 68 | 2017 |
Safeguarding Malaysian Heritage Food (MHF): The impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty SR Omar, SA Karim, AZA Bakar, SN Omar Procedia-Social and Behavioral Sciences 172, 611-618, 2015 | 51 | 2015 |
Effects of social variables on urban children's consumption attitude and behavior intentions SM Sidin, MKA Rahman, MZA Rashid, MN Othman, AZA Bakar The Journal of Consumer Marketing 25 (1), 7, 2008 | 41 | 2008 |
THE UTILIZATION OF SOCIAL MEDIA AS A MARKETING TOOL IN FOOD TRUCK BUSINESS FAC Ishak, MA Nordin, H Ghazali, UF Ungku, Z Abidin, AZA Bakar International Journal of Accounting 3 (13), 117-124, 2018 | 11 | 2018 |
Identifying success factors of Mamak restaurants in Malaysia M Othman, T Kandasamy, AZA Bakar, BL Chua International Journal of Engineering & Technology 7 (3.25), 150-155, 2018 | 10 | 2018 |
Where to eat: exploring silver consumer restaurant dining choice in Malaysia AZA Bakar, L Ganesan, M Othman, SA Haron, FAC Ishak Pertanika Journal of Social Sciences and Humanities 28 (4), 3297-3317, 2020 | 8 | 2020 |
Understanding media literacy in relation to adolescent soft drink consumption behavior. MS Nur Nadirah, H Ghazali, AZA Bakar, M Othman | 7 | 2016 |
Profiles of gastronomic tourists Visiting Malacca and George Town, World Heritage Site (s) of Malaysia. QL Leong, S Muhammad, WA Khairil, Z Ainul Asia-Pacific Journal of Innovation in Hospitality and Tourism 6 (1), 99-120, 2017 | 6 | 2017 |
The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants FAC Ishak, NAC Lah, H Samengon, SF Mohamad, AZA Bakar International Journal of Academic Research in Business and Social Sciences …, 2021 | 5 | 2021 |
Assessing the Performance of Food Safety Management System Using Food Safety Management System Diagnostic Tools and Microbial Assessment Scheme: A Case of Powdered Beverage … HY Cheah, SE Merican, RN Khaizura, AZA Bakar, S Omar, M Sanny The Malaysian journal of medical sciences: MJMS 28 (3), 129, 2021 | 4 | 2021 |
Demanded Competencies of the Entry-Level Position in the Restaurant Industry: Employers’ Perspectives SF Mohamad, LL Ying, UF Mohiddin Othman, UZ Abidin, FAC Ishak, ... Perspectives 10 (3), 823-835, 2020 | 3 | 2020 |
A qualitative study on factors influencing older consumer dining out behaviour L Ganesan, AZ Abu-Bakar, M Othman, SA Haron | 2 | 2018 |
Media literacy among adolescents towards soft drink advertisement in Klang Valley, Malaysia NNM Shahid, M Othman, H Ghazali, AZA Bakar 11th International Postgraduate Research Colloquium, Department of Food …, 2014 | 2 | 2014 |
Barriers to visit restaurants by older adults in Malaysia L Ganesan, AZA Bakar, M Othman, SA Haron International Journal of Accounting, Finance, and Business 4 (18), 42-53, 2019 | 1 | 2019 |
Dining at continuing care retirement communities: A social interaction view AZA Bakar Kansas State University, 2013 | 1 | 2013 |
LOOKING FOR RESTAURANTS? AN INVESTIGATION OF THE UTILIZATION OF SOCIAL MEDIA AS AN EFFECTIVE SEARCH ENGINE AMONG MILLENNIAL FOODIE FAC Ishak, AM Sah, SF Mohamad, AZA Bakar COMMUNICATION, INFORMATION TECHNOLOGY AND YOUTH STUDY (I-CITYS 2019), 72, 2019 | | 2019 |
Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event HC Boo, MSA Karim, AZA Bakar International Food Research Journal (Malaysia), 2014 | | 2014 |
A Review on Social Media as a New Venue for Promoting Culinary Destinations L Mengjia, AZBA Bakar, FABC Ishak, S Ab Karim The Journal Gastronomy Tourism 10 (2), 181-194, 0 | | |
Consumer Awareness and Attitude Towards Adoption of CC Hong, AZA Bakar | | |
Ebony And Ivory AZA Bakar, MSA Karim, HM Ghazali | | |