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Ainul Zakiah Abu Bakar
Ainul Zakiah Abu Bakar
Senior Lecturer, Universiti Putra Malaysia
Verified email at upm.edu.my
Title
Cited by
Cited by
Year
An integrated structural model of gastronomy tourists’ behaviour
QL Leong, S Ab Karim, KW Awang, AZ Abu Bakar
International Journal of Culture, Tourism and Hospitality Research 11 (4 …, 2017
682017
Safeguarding Malaysian Heritage Food (MHF): The impact of Malaysian food culture and tourists’ food culture involvement on intentional loyalty
SR Omar, SA Karim, AZA Bakar, SN Omar
Procedia-Social and Behavioral Sciences 172, 611-618, 2015
512015
Effects of social variables on urban children's consumption attitude and behavior intentions
SM Sidin, MKA Rahman, MZA Rashid, MN Othman, AZA Bakar
The Journal of Consumer Marketing 25 (1), 7, 2008
412008
THE UTILIZATION OF SOCIAL MEDIA AS A MARKETING TOOL IN FOOD TRUCK BUSINESS
FAC Ishak, MA Nordin, H Ghazali, UF Ungku, Z Abidin, AZA Bakar
International Journal of Accounting 3 (13), 117-124, 2018
112018
Identifying success factors of Mamak restaurants in Malaysia
M Othman, T Kandasamy, AZA Bakar, BL Chua
International Journal of Engineering & Technology 7 (3.25), 150-155, 2018
102018
Where to eat: exploring silver consumer restaurant dining choice in Malaysia
AZA Bakar, L Ganesan, M Othman, SA Haron, FAC Ishak
Pertanika Journal of Social Sciences and Humanities 28 (4), 3297-3317, 2020
82020
Understanding media literacy in relation to adolescent soft drink consumption behavior.
MS Nur Nadirah, H Ghazali, AZA Bakar, M Othman
72016
Profiles of gastronomic tourists Visiting Malacca and George Town, World Heritage Site (s) of Malaysia.
QL Leong, S Muhammad, WA Khairil, Z Ainul
Asia-Pacific Journal of Innovation in Hospitality and Tourism 6 (1), 99-120, 2017
62017
The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants
FAC Ishak, NAC Lah, H Samengon, SF Mohamad, AZA Bakar
International Journal of Academic Research in Business and Social Sciences …, 2021
52021
Assessing the Performance of Food Safety Management System Using Food Safety Management System Diagnostic Tools and Microbial Assessment Scheme: A Case of Powdered Beverage …
HY Cheah, SE Merican, RN Khaizura, AZA Bakar, S Omar, M Sanny
The Malaysian journal of medical sciences: MJMS 28 (3), 129, 2021
42021
Demanded Competencies of the Entry-Level Position in the Restaurant Industry: Employers’ Perspectives
SF Mohamad, LL Ying, UF Mohiddin Othman, UZ Abidin, FAC Ishak, ...
Perspectives 10 (3), 823-835, 2020
32020
A qualitative study on factors influencing older consumer dining out behaviour
L Ganesan, AZ Abu-Bakar, M Othman, SA Haron
22018
Media literacy among adolescents towards soft drink advertisement in Klang Valley, Malaysia
NNM Shahid, M Othman, H Ghazali, AZA Bakar
11th International Postgraduate Research Colloquium, Department of Food …, 2014
22014
Barriers to visit restaurants by older adults in Malaysia
L Ganesan, AZA Bakar, M Othman, SA Haron
International Journal of Accounting, Finance, and Business 4 (18), 42-53, 2019
12019
Dining at continuing care retirement communities: A social interaction view
AZA Bakar
Kansas State University, 2013
12013
LOOKING FOR RESTAURANTS? AN INVESTIGATION OF THE UTILIZATION OF SOCIAL MEDIA AS AN EFFECTIVE SEARCH ENGINE AMONG MILLENNIAL FOODIE
FAC Ishak, AM Sah, SF Mohamad, AZA Bakar
COMMUNICATION, INFORMATION TECHNOLOGY AND YOUTH STUDY (I-CITYS 2019), 72, 2019
2019
Factors affecting dining satisfaction and acceptability of food item among athletes during a sporting event
HC Boo, MSA Karim, AZA Bakar
International Food Research Journal (Malaysia), 2014
2014
A Review on Social Media as a New Venue for Promoting Culinary Destinations
L Mengjia, AZBA Bakar, FABC Ishak, S Ab Karim
The Journal Gastronomy Tourism 10 (2), 181-194, 0
Consumer Awareness and Attitude Towards Adoption of
CC Hong, AZA Bakar
Ebony And Ivory
AZA Bakar, MSA Karim, HM Ghazali
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