| A study of user profile and their attitudes about social media promotion of prescription drugs in Eastern India S Mukherjee, V Pandey, J Kumar, A Jha Available at SSRN 3988821, 2021 | 6 | 2021 |
| A bibliometric analysis on the relationship between emotional intelligence, self-management and health information seeking J Gurung, V Pandey, SK Mukherjee, SK Saha, A Singh, A Jha Machine Learning in Information and Communication Technology: Proceedings of …, 2022 | 5 | 2022 |
| Literature review of online patient groups: Benefits and limitations V Pandey, SK Mukherjee, A Jha Linguistica Antverpiensia, 197-218, 2021 | 1 | 2021 |
| Online patient support groups during COVID-19 V Pandey, SK Mukherjee, A Jha Annals of the Romanian Society for Cell Biology, 3323-3328, 2021 | 1 | 2021 |
| Gender differences in patients’ assessment of positive outcomes of online direct-to-consumer promotion JR Pandey, SK Saha, SK Mukherjee, V Pandey, A Jha Advances in Communication, Devices and Networking: Proceedings of ICCDN 2019 …, 2020 | 1 | 2020 |
| Classification of Patients on Patient Empowerment: A Study of Online Patient Support Groups V Pandey, A Jha, SK Mukherjee, BSS Munjal Marketing Perspectives on Phygitalization 1, 2024 | | 2024 |
| Content Analysis of Online Patient Support Groups: Netnographic Approach V Pandey, A Jha, S Mukherjee, SKSS Munjal European Economic Letters 13 (5), 179, 2024 | | 2024 |
| Development of Self-constructed Tool to Measure Factors Influencing Patient Empowerment through Online Patient Support Groups V Pandey, SK Saha, SK Mukherjee, A Jha Academy of Marketing Studies Journal 28 (1), 2024 | | 2024 |
| Impact of Perceived Social Support on Patient Empowerment: A Study of Online Patient Support Groups V Pandey, SK Saha, S Mukherjee, SVR Nair, A Jha International Conference on Communication, Devices and Networking, 111-117, 2022 | | 2022 |
| Non-cognitive Differences on Social Media Branded Drugs Promotion: Study of Indian Patients and Physicians SK Mukherjee, J Kumar, JR Pandey, V Pandey, A Jha Machine Learning in Information and Communication Technology: Proceedings of …, 2022 | | 2022 |
| Perceptual Difference Between Patient and Physician on Negative Aspects of Social Media Promotion SK Mukherjee, J Kumar, V Pandey, J Rani Rani, A Sarkar, AK Jha Advances in Communication, Devices and Networking: Proceedings of ICCDN 2021 …, 2022 | | 2022 |
| Emergence of social media as a collaborative and knowledge-sharing tool of health information during pandemic SK Mukherjee, V Pandey, A Singh, A Jha Digitalisation and Organisation Design, 268-282, 2022 | | 2022 |
| Role and Usage of Social Media in COVID-19: An Analysis of Vaccination-Related Conspiracy Theories A Singh, SK Mukherjee, V Pandey, A Jha International Journal of e-Collaboration (IJeC) 18 (1), 1-13, 2022 | | 2022 |
| An Empirical Study on Gender–Age Influence on Direct-To-Consumer Promotion of Pharmaceutical Products J Rani, SK Saha, V Pandey, A Jha Advances in Systems, Control and Automations: Select Proceedings of ETAEERE …, 2021 | | 2021 |
Ajeya JhaProfessor Management Studies Department, Sikkim Manipal Institute of TechnologyVerified email at smit.smu.edu.in
