| Stakeholders' Associative Network Memory Model Approach to Evaluate Brand Building of Make in India. SK Mohanty IUP Journal of Brand Management 15 (2), 2018 | 6 | 2018 |
| Technology readiness and the older citizen’s acceptance of m-health services in India A Dash, SK Mohanty Digital Policy, Regulation and Governance 25 (2), 169-183, 2023 | 5 | 2023 |
| The mediating effect of a firm’s corporate reputation and sustainability practices in translating CSR into competitive performance in Indian ESG companies A Dash, SK Mohanty Society and Business Review 18 (4), 691-709, 2023 | 3 | 2023 |
| Service Experience and Customer Satisfaction in Offline and Online Services: A Study on Traditional Apparel Retail in Odisha SK Mohanty, RC Das Orissa Journal of Commerce. 42 (4), 74-91, 2021 | 3 | 2021 |
| Globalization, Innovation, and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions SK Mohanty Business Analytics and Cyber Security Management in Organizations, 48-63, 2017 | 3 | 2017 |
| The moderating effect of participation on community identity in cultural festivals: A post-pandemic reality check SK Mohanty, PC Dash Journal of Convention & Event Tourism 24 (4), 341-361, 2023 | 2 | 2023 |
| Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers SK Mohanty, S Sahney Psychological Studies 60, 275-291, 2015 | 2 | 2015 |
| Are Malls Catching on with Small Town-Adolescents: A Study on Shopping Moderators, Motivators, and Experience? SK Mohanty, PC Dash Paradigm Shift in Business: Critical Appraisal of Agile Management Practices …, 2023 | | 2023 |
| Conventional or Innovator: A Study of Select Standardized and Adapted online Advertisements in India SK Mohanty Journal of Management Research 17 (2), 59-64, 2017 | | 2017 |
| Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India SK Mohanty Asian Journal of Research in Marketing 4 (3), 49-67, 2015 | | 2015 |
| Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance SK Mohanty IIT, Kharagpur, 2015 | | 2015 |
| Cross-cultural Elements In Advertising And Relationship With Effective Branding: A Study On Indian Consumers SK Mohanty, S Sahney | | |
| Co-existence, Co-operation and Co-creation of Value: A Study on Slum Dwellers Attitude towards Marketing Smart Cities in India SK Mohanty | | |
| MAINSTREAM OR TRENDSETTER: A STUDY OF SELECT FOREIGN MADE ADVERTISEMENTS IN INDIA SK Mohanty | | |
Ajitabh DashAssistant Professor,Institute of Management Technology, Nagpurimtnag.ac.in üzerinde doğrulanmış e-posta adresine sahip
