| The effects of the crisis on marketing innovation: an application for Spain N Medrano, C Olarte-Pascual Journal of Business & Industrial Marketing 31 (3), 404-417, 2016 | 114 | 2016 |
| The impact of marketing innovation on companies’ environmental orientation N Medrano, M Cornejo-Cañamares, C Olarte-Pascual Journal of Business & Industrial Marketing 35 (1), 1-12, 2020 | 72 | 2020 |
| Consumer behavior in shopping streets: the importance of the salesperson's professional personal attention N Medrano, C Olarte-Pascual, J Pelegrín-Borondo, Y Sierra-Murillo Frontiers in psychology 7, 175616, 2016 | 60 | 2016 |
| An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector N Medrano, C Olarte-Pascual Contemporary economics 10 (3), 205-216, 2016 | 46 | 2016 |
| Marketing innovation as an opportunity in a situation of uncertainty: the Spanish case N Medrano-Sáez, MC Olarte-Pascual Soft Computing in Management and Business Economics: Volume 1, 327-341, 2012 | 24 | 2012 |
| Environmental objectives and non-technological innovation in Spanish manufacturing SMEs M Cornejo-Cañamares, N Medrano, C Olarte-Pascual Journal of Cleaner Production 296, 126445, 2021 | 22 | 2021 |
| Retail marketing innovation in Spain N Medrano-Sáez, MC Olarte-Pascual International journal of innovation and learning 14 (3-4), 453-472, 2013 | 11 | 2013 |
| Análisis del efecto del uso de herramientas multimedia NM Sáez, ÁM Izco, AM de la Fuente Journal of Management and Business Education 1 (3), 210-225, 2018 | 5 | 2018 |
| A-tienda: Dirección y gestión del punto de venta CO Pascual, YS Murillo, AG Milon ESIC Editorial, 2020 | 4 | 2020 |
| Adopción de innovaciones en marketing de la empresa y el comercio en España N Medrano, C Olarte Documentos de trabajo DT nº 05-2011, 2011 | 3 | 2011 |
| Motivations for choosing brick-and-mortar stores between urban commerce and shopping centers: the case of Logroño retail Y Sierra-Murillo, J Pelegrín-Borondo, C Olarte-Pascual, N Medrano Harvard Deusto Business Research 8 (1), 31-48, 2019 | 2 | 2019 |
| Mejora de la competencia de comunicación de los estudiantes mediante el uso de grabaciones de vídeo YS Murillo, AM de la Fuente, NM Sáez Aula de Encuentro 19 (2), 6-33, 2017 | 2 | 2017 |
| Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention N Medrano Sáez, C Olarte Pascual, J Pelegrín Borondo, Y Sierra Murillo | | |
Cristina Olarte PascualProfessor of Marketing, Universidad de La RiojaVerified email at unirioja.es
