| Embodied interaction in customer experience: a phenomenological study of group fitness TK Kuuru, E Närvänen Journal of Marketing Management 35 (13-14), 1241-1266, 2019 | 34 | 2019 |
| Emotions in customer experience TK Kuuru, L Litovuo, L Aarikka-Stenroos, N Helander Society as an Interaction Space: A Systemic Approach, 247-274, 2020 | 13 | 2020 |
| Embodied knowledge in customer experience: reflections on yoga TK Kuuru Consumption Markets & Culture 25 (3), 231-251, 2022 | 12 | 2022 |
| Talking bodies–an embodied approach to service employees’ work TK Kuuru, E Närvänen Journal of Services Marketing 36 (3), 313-325, 2020 | 8 | 2020 |
| Creating a conceptual framework for corporate brand positioning TK Kuuru, P Tuominen Business Challenges in the Changing Economic Landscape-Vol. 2: Proceedings …, 2016 | 8 | 2016 |
| Corporate brand positioning: searching for a new position-case Metso Power TK Kuuru | 3 | 2013 |
| Embodied Customer Experience in Human Touch Services: A phenomenological perspective TK Kuuru Tampere University, 2022 | | 2022 |
| Emotions in customer experience: Systematic review on theoretical approaches and conceptualizations TK Kuuru, L Aarikka-Stenroos, L Litovuo, N Helander Nordic Academy of Management Conference, 2017 | | 2017 |
