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Melissa Aronczyk
Melissa Aronczyk
Professor, School of Communication and Information, Rutgers University
Verified email at rutgers.edu - Homepage
Title
Cited by
Cited by
Year
Branding the Nation: The Global Business of National Identity
M Aronczyk
Oxford University Press, 2013
9462013
'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants
M Aronczyk
International Journal of Communication 2, 41-65, 2008
5272008
New and Improved Nations: Branding National Identity
M Aronczyk
Practicing Culture (eds Craig Calhoun and Richard Sennett), 105-128, 2007
1272007
Blowing up the Brand: Critical Perspectives on Promotional Culture
M Aronczyk, D Powers
Peter Lang, 2010
1182010
How to Do Things with Brands: Uses of National Identity
M Aronczyk
Canadian Journal of Communication 34 (2), 291-296, 2009
892009
An Integrated Framework to Assess Greenwashing
N Nemes, SJ Scanlan, P Smith, T Smith, M Aronczyk, S Hill, SL Lewis, ...
Sustainability 14 (8), 4431, 2022
732022
Corporate Promotion and Climate Change: An Analysis of Key Variables affecting Advertising Spending by Major Oil Corporations, 1986–2015
RJ Brulle, M Aronczyk, J Carmichael
Climatic Change 159 (1), 87-101, 2020
732020
Introduction: Blowing up the Brand
M Aronczyk, D Powers
Blowing up the Brand: Critical Perspectives on Promotional Culture, 1-26, 2010
692010
Apprehending Public Relations as a Promotional Industry
M Aronczyk, L Edwards, A Kantola
Public Relations Inquiry 6 (2), 139-155, 2017
412017
Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation of Protest
M Aronczyk
JOMEC Journal, 1-21, 2016
392016
Big Data for Climate Action or Climate Action for Big Data?
MI Espinoza, M Aronczyk
Big Data & Society 8 (1), 2021
372021
Big Data for Climate Action or Climate Action for Big Data?
MI Espinoza, M Aronczyk
OSF Preprints, 2020
372020
Introduction: Cultures of Circulation
M Aronczyk, A Craig
Poetics 40 (2), 93-100, 2012
372012
A strategic nature: Public relations and the politics of American environmentalism
M Aronczyk, MI Espinoza
Oxford University Press, 2021
362021
Branding History at the Canadian Museum of Civilization
M Aronczyk, MJ Brady
Canadian Journal of Communication 40 (2), 165-184, 2015
302015
Portal or Police? The Limits of Promotional Paratexts
M Aronczyk
Critical Studies in Media Communication 34 (2), 111-119, 2017
282017
Publicity and Transparency
T Wood, M Aronczyk
American Behavioral Scientist 64 (11), 1531-1544, 2020
262020
Branding the Nation: Mediating Space, Value, and Identity in the Context of Global Culture
M Aronczyk
New York University, 2009
232009
Organised Opposition to Climate Change Action in the United States
RJ Brulle, M Aronczyk
Routledge Handbook of Global Sustainability Governance, 145, 2019
22*2019
Understanding the Impact of the Transnational Promotional Class on Political Communication
M Aronczyk
International Journal of Communication 9, 2007-2026, 2015
22*2015
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Articles 1–20