| Efficacy and cost of single‐dose rasburicase in prevention and treatment of adult tumour lysis syndrome: a meta‐analysis X Feng, K Dong, D Pham, S Pence, J Inciardi, NS Bhutada Journal of clinical pharmacy and therapeutics 38 (4), 301-308, 2013 | 61 | 2013 |
| Patient simulation to demonstrate students’ competency in core domain abilities prior to beginning advanced pharmacy practice experiences D Vyas, NS Bhutada, X Feng American journal of pharmaceutical education 76 (9), 176, 2012 | 56 | 2012 |
| Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors NS Bhutada, BL Rollins Research in Social and Administrative Pharmacy 11 (6), 891-900, 2015 | 39 | 2015 |
| Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach B Rollins, N Bhutada International Journal of Pharmaceutical and Healthcare Marketing 8 (2), 164-177, 2014 | 36 | 2014 |
| Impact of animated spokes-characters in print direct-to-consumer prescription drug advertising: An elaboration likelihood model approach NS Bhutada, BL Rollins, M Perri III Health communication 32 (4), 391-400, 2017 | 31 | 2017 |
| Consumers responses to coupons in direct-to-consumer advertising of prescription drugs NS Bhutada, CL Cook, M Perri III Health marketing quarterly 26 (4), 333-346, 2009 | 28 | 2009 |
| Assessing pancreatic cancer risk associated with dipeptidyl peptidase 4 inhibitors: data mining of FDA Adverse Event Reporting System (FAERS) X Feng, A Cai, K Dong, W Chaing, M Feng, NS Bhutada, J Inciardi, ... J Pharmacovigilance 1 (3), 110, 2013 | 25 | 2013 |
| Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs NS Bhutada, AM Menon, AD Deshpande, M Perri III Health Marketing Quarterly 29 (1), 35-48, 2012 | 23 | 2012 |
| Impact of a web-based intervention on the awareness of medication adherence V Gupta, AL Hincapie, S Frausto, NS Bhutada Research in Social and Administrative Pharmacy 12 (6), 926-936, 2016 | 20 | 2016 |
| Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA) B Rollins, J Huh, N Bhutada, M Perri International Journal of Pharmaceutical and Healthcare Marketing 15 (1), 1-17, 2021 | 11 | 2021 |
| Disease-specific direct-to-consumer advertising for reminding consumers to take medications NS Bhutada, BL Rollins Journal of the American Pharmacists Association 55 (4), 434-437, 2015 | 7 | 2015 |
| A comparison between a simulation-based and traditional direct patient care introductory pharmacy practice experiences D Vyas, X Feng, NS Bhutada, W Ofstad Pharmacy Education 14, 2014 | 5 | 2014 |
| Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements N Bhutada, A Deshpande, A Menon, M Perri International Journal of Pharmaceutical and Healthcare Marketing 7 (3), 296-312, 2013 | 5 | 2013 |
| Consumer use of social media for health care and drug information: An exploratory study B Rollins, N Bhutada, C Crawford, A Hvizdos | 3 | 2015 |
| Cancer adverse events associated with dipeptidyl peptidase 4 inhibitors: data mining of public FDA adverse event reporting system. X Feng, A Cai, K Dong, N Bhutada, J Inciardi Pharmacotherapy 32 (10), E308-E309, 2012 | 2 | 2012 |
| Impact of coupon promotions in print Direct-To-Consumer (DTC) advertising on consumers' attitudes and behaviors: an Elaboration Likelihood Model approach NS Bhutada University of Georgia, 2008 | 1 | 2008 |
| EFFECTS OF ENDORSER TYPE AND TESTIMONIALS IN DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING (DTCA) J Huh, N Bhutada, B Rollins, M Perri American Academy of Advertising. Conference. Proceedings (Online), 90-90, 2018 | | 2018 |
| Consumers' reactions to US Food and drug administration-approved claims in print direct-to-consumer advertising N Bhutada, J Huh, B Rollins, M Perri | | 2015 |
| Factors predicting consumers' drug inquiry intention after exposure to a prescription drug advertisement: An exploratory analysis N Bhutada, B Rollins, M Perri | | 2015 |
| Impact of endorser testimonials in direct-to-consumer advertising N Bhutada, B Rollins, M Perri | | 2015 |
