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Co-authors
- Julie R. IrwinMiner Chair of Marketing, Lundquist College of Business, University of OregonVerified email at uoregon.edu
- Darrel MuehlingProfessor of Marketing, Washington State UniversityVerified email at wsu.edu
- Rebecca Walker ReczekThe Ohio State UniversityVerified email at osu.edu
- Daniel M. ZaneAssistant Professor of Marketing, Lehigh UniversityVerified email at lehigh.edu
- Russell N. LaczniakIowa State UniversityVerified email at iastate.edu
- Kivilcim Dogerlioglu-DemirOzyegin UniversityVerified email at ozyegin.edu.tr
- Tara Ceranic SalinasProfessor of Business Ethics, Knauss School of Business, University of San DiegoVerified email at sandiego.edu