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Citations per year
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Cited by
All
Since 2019
Citations
5
5
h-index
1
1
i10-index
0
0
0
2
1
2020
2021
2022
2023
1
1
1
2
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Suleiman Garba Aminu
Bauchi State University, Gadau
Verified email at basug.edu.ng
Brand Equity
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Year
An evaluation of the effects of brand equity on consumer willingness to pay price premium
SG Aminu, N Ahmad
International Journal of Marketing Research Innovation 2 (1), 64-72
, 2018
5
2018
AN EVALUATION OF THE EFFECTS OF BRAND EQUITY ON CONSUMER RESPONSES: EMPIRICAL EVIDENCE ON MALAYSIAN PERSPECTIVE
SG AMINU
2016
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